As consumers increasingly prefer a digital-first approach to healthcare access and online competition rises, so too does the bar for health systems’ digital strategies. To grab consumers’ attention and convert their interest into booked appointments, healthcare leaders are deploying new tactics within their digital properties and beyond–but what is truly working in this new era of on-demand access?
Watch this webinar to hear from Tony Ambrozie, SVP and Chief Digital and Information Officer at Baptist Health South Florida, about his organization’s evolving digital strategy, including what new conversion channels they’re tapping into, and how they’re optimizing their digital experiences across touchpoints to drive growth and conversion.
Learn how to:
- Unlock new avenues for engagement by surfacing robust provider data in search engines and key third-party channels
- Expand conversion opportunities in your care search experience on your own digital properties
- Make it easier for both new and existing patients to book a widening array of appointments online
