How Today's Consumers Find New Providers & What Health Systems Can Do To Stand Out
Health systems are facing rising competition to attract and retain patients - both online and offline. To help them shape their patient access strategies, we surveyed 1,000 people in the US to find out how today's healthcare consumers really go about searching for, selecting, and scheduling with providers. Key findings include:
Senior Director of Web Strategy, Banner Health
Colleen Weiss-Ramirez is the Senior Director of Web Strategy at Banner Health. As a marketing leader with more than 10 years of experience in developing digital brand awareness, Colleen oversees Banner Health’s consumer web channel strategy with a focus on quality of outcomes and superior experience. Prior to her roles in marketing and digital strategy, Colleen focused on community wellness and public relations. She holds a B.S. in Human Nutrition and Food Science from Colorado State University and an M.B.A. in Marketing from Regis University.
Product Marketing Manager, Kyruus
Megan LaFlamme leads product marketing for Kyruus’ consumer and provider data management solutions for health systems. She is currently focused on uncovering how patients access care and evaluate their experiences, so healthcare organizations are better positioned to serve them. She has spent the past five years in healthcare IT, most recently in sales enablement at NantHealth, a healthcare company providing an evidence-based platform for healthcare diagnostics. Megan holds a B.A. in English from the University of Massachusetts, Amherst.
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