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Consumer Searching for PhysicianHealth systems are facing rising competition to attract and retain patients - both online and offline. To help them shape their patient access strategies, we surveyed 1,000 people in the US to find out how today's healthcare consumers really go about searching for, selecting, and scheduling with providers. Key findings include:

  • Searching - 53% of patients turn to the internet to find providers & the majority of patients do research even after receiving a referral. 
  • Selecting - Insurance & clinical expertise are the top two factors when picking a provider, but patients value a host of other criteria.
  • Scheduling - Despite commonly researching providers online, 62% of patients still prefer to book appointments by phone.

In this free webinar featuring Banner Health, you'll also learn:
  • Key patient access & experience factors that influence patient decision-making.
  • What other criteria patients value the most - and least - when selecting providers. 
  • Ways to optimize your health system's online presence to drive patient acquisition & conversion.
  • How leading health systems like Banner Health are building patient-centric access models.  

OUR PRESENTERS

Colleen Weiss-Ramirez

Colleen Weiss-Ramirez

Senior Director of Web Strategy, Banner Health

Colleen Weiss-Ramirez is the Senior Director of Web Strategy at Banner Health. As a marketing leader with more than 10 years of experience in developing digital brand awareness, Colleen oversees Banner Health’s consumer web channel strategy with a focus on quality of outcomes and superior experience. Prior to her roles in marketing and digital strategy, Colleen focused on community wellness and public relations. She holds a B.S. in Human Nutrition and Food Science from Colorado State University and an M.B.A. in Marketing from Regis University.

Megan LaFlamme

Megan LaFlamme 

Product Marketing Manager, Kyruus

Megan LaFlamme leads product marketing for Kyruus’ consumer and provider data management solutions for health systems. She is currently focused on uncovering how patients access care and evaluate their experiences, so healthcare organizations are better positioned to serve them. She has spent the past five years in healthcare IT, most recently in sales enablement at NantHealth, a healthcare company providing an evidence-based platform for healthcare diagnostics. Megan holds a B.A. in English from the University of Massachusetts, Amherst.

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