Is your access center at the heart of your health system’s brand strategy?
58% of today’s healthcare consumers still prefer to book appointments over the phone, making their access center experience critical to the impression they build of your health system’s brand. However, access centers have not historically been at the forefront of marketing strategy, leading to missed opportunities to convert demand through an integrated and differentiated customer experience.
In this webinar, you will learn how Banner Health, one of the country’s largest nonprofit health systems, leverages their “Customer Experience Center” as a central part of their marketing and customer engagement strategy to ensure a consistent, positive customer experience finding and engaging with the right provider.
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Vice President, Customer Experience Center, Banner Health
Dave Kriesand is responsible for the executive leadership and operations management of multiple contact center locations and the customer experience strategy for all customer engagement across the Banner Health Enterprise. Previously, Dave held various customer-obsessed leadership roles during his nearly 20 year tenure at American Express.
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