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Tue, Dec 17, 2019 1:00 PM - 2:00 PM EST

Turning Insights Into Differentiation: How Banner Health Transformed Its Digital Access Strategy

52%. That’s the share of consumers who would switch providers to be able to book online. This is one of many indicators from a new survey that shows consumers are prioritizing convenience in their search for care. However, activating the digital front door is no simple feat. Join Chris Pace, Senior Director of Digital Marketing at Banner Health, to hear how the innovative health system has taken a consumer-first approach to access and built a multi-faceted initiative to deliver cohesive, branded interactions for the modern consumer.

Chris Pace, Senior Director of Digital Marketing, Banner Health
Emma Smith, Vice President of Marketing, Kyruus


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