To understand how patients today access healthcare—specifically, how they find new providers, select providers, & book appointments—we asked over 1,000 of them to describe a healthcare experience from the last two years. The resulting report provides hospitals and health systems with powerful insights about each key phase of the consumer's path to finding a provider: awareness, activation, & conversion.
- 45% of consumers consult friends & family when researching providers (#1 pre-referral source)
- Insurance accepted, relevant clinical experience & availability are most important to consumers
- 14% of consumers book appointments online, while 58% book via phone
Learn how you can attract more patients to your health system - download the full report today!