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How Today's Consumers Find Providers & Schedule Appointments

To understand how patients today access healthcare—specifically, how they find new providers, select providers, & book appointmentswe asked over 1,000 of them to describe a healthcare experience from the last two years. The resulting report provides hospitals and health systems with powerful insights about each key phase of the consumer's path to finding a provider: awareness, activation, & conversion. 
 
Key findings include:
  • 45% of consumers consult friends & family when researching providers (#1 pre-referral source)
  • Insurance accepted, relevant clinical experience & availability are most important to consumers
  • 14% of consumers book appointments online, while 58% book via phone

Learn how you can attract more patients to your health system - download the full report today!


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