Despite the operational challenges, community vaccination efforts—if done well—present healthcare organizations with an immense opportunity to engage new patients and re-engage existing ones, many of whom are still hesitant to seek in-person care. To navigate the rollout process effectively and provide a positive consumer experience, organizations will need to ensure they have a digital access model in place to deliver convenience and mitigate complexity.

Listen to the discussion to hear Michael Dozier, VP Chief Information Officer at Ochsner Lafayette General, and Christen Castellano, VP of Customer Experience Channels at Banner Health, share how they’re planning and optimizing their vaccine rollouts – including processes, technology solutions, and more – and how organizations can capitalize on this opportunity to foster relationships with new and existing patients as they meet their immediate vaccine needs.

Roundtable topics include:

  • Tactics for driving awareness around vaccine appointment availability and engaging consumers to book their visits
  • The role technology, such as online scheduling, can play in simplifying the consumer booking process and key related considerations
  • Initial lessons to help optimize communications and processes for future vaccination phases to create a positive brand experience



New Project

Christen Castellano
VP of Customer Experience Channels, Banner Health

New Project (1)

Michael Dozier
VP Chief Information Officer, Ochsner Lafayette General

New Project (2)

Dr. Erin Jospe
Chief Medical Officer, Kyruus

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