Strategies for Attracting & Retaining Patients Online
Health systems across the country are investing in new ways to tap into the growing trend of consumers searching for providers online, but with so much competition, how can you stand out? Many health systems have focused recent efforts on getting their providers listed in third party marketplaces—websites that feature providers from various places—at the expense of investing sufficiently in their own sites. Doing so has helped them keep up with the competition to a degree, but not break away from it.
Prior to becoming Chief Digital Officer at Providence St. Joseph Health (PSJH), Aaron Martin spent 10 years in leadership roles at Amazon. He brings a fresh perspective to healthcare and his role leading digital, mobile, and online marketing at PSJH. Co-presenting with Aaron is Shweta Ponnappa, Sr. Director of Digital Marketing. In this webinar, Aaron and Shweta share key online initiatives PSJH has undertaken as well as insights on building your health system’s brand while expanding your online presence.
EVP, Chief Digital Officer at PSJH, Managing General Partner at Providence Ventures (PV)
Aaron Martin is responsible for digital, mobile and online marketing at PSJH, a not-for-profit health system that combines Providence Health & Services and St. Joseph Health, together comprising 106,000 caregivers across 50 hospitals and 829 clinics. He is also responsible for early stage/venture tech. and medical device investments for PV’s $150M fund, serving on the boards of portfolio companies AVIA, Sqord, and Kyruus. Prior to PSJH, Aaron worked for Amazon and McKinsey, and was an executive/founder of two tech companies. At Amazon, he led CreateSpace before running the Kindle North American Trade business.
Senior Director, Digital Marketing at PSJH
Shweta Ponnappa is the Senior Director, Digital Marketing at PSJH. Shweta built and runs the system-wide digital marketing function for PSJH. As a digital leader with more than 14 years of experience in online marketing (including her most recent role at Amazon), Shweta currently obsesses over bringing the user-centricity and measurability of great eCommerce digital experiences to healthcare.
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