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Kyruus Blog

From Online Consumers to In-Office Patients: The Rise of Digital Marketing in Healthcare

Historically, healthcare providers have relied heavily on word of mouth to attract new patients. In many ways, this channel is still reliable as 50% of consumers report “friends and family” as their top resource for researching providers. But study after study has shown that healthcare consumers are spending more time online—from patient portals, to online appointment scheduling and health data tracking on mobile apps. Even when they do consult family members about a provider, many still go online to exercise due diligence, so it’s critical for health systems to differentiate themselves online.

Topics: patient experience Patient Access Patient Engagement Healthcare Consumerism Digital Marketing Patient-Provider Matching

New Report: Health System and Hospital Call Centers Face Gaps in Patient-Provider Matching

Patient experience is quickly becoming a top priority for health systems across the country. For many patients, the experience begins with a phone call to schedule an appointment. While demand for online booking options is increasing, call centers are still the preferred point of entry for many patients.

Topics: patient experience Patient Access Access Center Patient Engagement Patient-Provider Matching call center

Three Elements Your Find-a-Doc Needs to Drive Patient Conversion

64%. That’s the share of patients Accenture says will use self-scheduling online by 2019. This underscores the critical role your find-a-doc site plays in attracting online consumers and converting their demand to booked appointments. Despite health systems nationwide prioritizing patient experience and patient access, many are still falling short in being able to match patients with the right providers through their provider finder sites. As a starting point for evaluating your organization’s find-a-doc, consider how it fares when it comes to the three key elements below:

Topics: Find-A-Doc Patient Access Patient Engagement Digital Marketing Patient-Provider Matching provider finder

Putting the "Patient" Back in "Patient Access"

 

We in Boston were proud to have our city included on Becker’s list of health IT hubs to know. After participating in the IX Health innovation summit at Cincinnati’s Union Hall recently, I would not be surprised to see Cincinnati on a future edition of the list. In the words of Wendy Lea, CEO of Cintrifuse (one of the sponsoring hosts of the event), Union Hall is the “front door to innovation in the greater Cincinnati region.”

While the initiatives and investments of the StartupCincy community span multiple industries, healthcare is a primary vertical of focus, given the high density of providers (Mercy Health, Cincinnati Children’s, TriHealth, and U Cincinnati Health were among those represented), large payors (Humana), and large self-insured employers (Kroger, Proctor & Gamble) in the area. All of these stakeholders had a presence at the summit, which created a robust forum for discussion on a number of key topics, one of which was Patient Access 2.0: Breaking Down Barriers With Patient Centric Design.

Topics: patient experience Patient Access Patient-Provider Matching Access Centers

What Do Health Systems, Hotels and Airlines Have in Common?

 

It’s hard to argue against the fact that the US healthcare system has a capacity issue.  In other words, we have too many patients and too few providers—at least it usually seems that way when patients attempt to book appointments.  It’s a supply and demand issue that is unlikely to be fixed anytime soon, considering the physician shortage a decade from now is projected to be up to 100,000 providers.  “Patient occupancy rates” are high and this scenario mirrors something similar that occurs in other industries as well. 

Topics: patient experience Patient Access Patient-Provider Matching Access Centers

Matching a Patient with the Most Appropriate Provider: Why is This Still Such a Challenge?

I’ve been in healthcare for over 16 years and have always heard that “healthcare is about 10 years behind other industries.”  While I’d argue it’s not quite 10 years anymore (it’s still close), the time I’ve spent in call centers has revealed that there is still a long way to go when it comes to delivering an optimal front door experience to patients.  The scenario below occurs all too often, even at leading health systems.

Topics: Patient Access Patient-Provider Matching Access Centers