Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education, and community engagement. Ranked as the number one pediatric hospital in the nation by U.S. News and World Report, the organization treats more children with rare diseases and complex conditions than any other hospital. We recently had the privilege of sitting down with digital leader Haley Sterczala Palazini, Director, Web & Digital Strategy at Boston Children’s, to learn how the organization revamped their enterprise website with accessibility and digital self-service in mind.
Fueled by the COVID-19 pandemic, workforce shortages in the healthcare industry continue to be front-page news, with providers and staff alike being asked to do more—much more—with less. Not surprisingly, in a recent Kyruus survey, providers cited staffing shortages that impact them and their staff as one of today’s top clinical and industry challenges.
Consumer preference for accessing care through digital channels is here to stay—with nearly 60% of consumers turning to the internet when searching for new care options. What’s more, consumers are searching for all types of care online, from vaccines to mammograms, not just individual providers.
2020 was a year filed with change and learning–learning how to operate access centers remotely, learning how to accelerate digital roadmaps, and learning how to launch and scale virtual care programs. And as we continue to deal with the pandemic and plan for the rollout of the COVID-19 vaccine to people across the country, many of us continue to find ourselves in a position of learning. This desire for knowledge (and accessing it) will be essential over the coming months and it is also something that is clear from our most read content pieces–healthcare leaders need the latest insights into how consumers find and access care, analytics to understand the state of their access experience, and proven strategies from other organizations on how to transform digital access. To stay informed in 2021 and make a difference in how patients access care, check out the list below of the four most downloaded resources from 2020:
In many of our recent blogs, we have talked about the disruption the pandemic has caused in healthcare, how it has changed the healthcare landscape, and reshaped the patient journey. With many organizations having already pivoted (and some continuing to do so), the conversation has become “what’s next?” Though COVID-19 cases remain high in many areas, now is the time to start thinking about recovery and what it could look like.
From fighting COVID-19 to deploying telehealth platforms rapidly, the last 12 months have certainly presented the healthcare industry and those that work in it with a number of new – and unpredictable – challenges. However, the last 12 months have also been full of learnings and growth, teaching organizations how to drive greater alignment when executing strategic initiatives and engage with consumers in new and innovative ways.