With nearly 60% of consumers using the internet to find a new provider, it's critical for healthcare organizations to work with providers to ensure the profiles that appear on their websites and other digital properties are robust and accurate. While comprehensive provider information is important for everybody, the need is amplified for people of color, women, non-native English speakers, and those who identify as LGBTQ. In fact, research spearheaded by HealthSparq, Kyruus’ health plan division, reveals race, ethnicity, gender, and sexual orientation can impact people’s choices and preferences around providers as well as their experience with the healthcare system as a whole.
It’s no secret: most healthcare organizations today are facing significant financial challenges—and there isn’t a single culprit to blame. Instead, it’s a perfect storm of circumstances fueled by an uncertain economy, workforce shortages, ongoing COVID-19 recovery, and public health issues such as RSV and the impact of delayed care.
Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education, and community engagement. Ranked as the number one pediatric hospital in the nation by U.S. News and World Report, the organization treats more children with rare diseases and complex conditions than any other hospital. We recently had the privilege of sitting down with digital leader Haley Sterczala Palazini, Director, Web & Digital Strategy at Boston Children’s, to learn how the organization revamped their enterprise website with accessibility and digital self-service in mind.
The “digital front door” has been a critical element of patient access strategies across healthcare organizations for years—becoming even more important at the height of the COVID-19 pandemic in 2020.
Online scheduling and access to digital self-service continue to be top priorities for consumers. In fact, 40% of consumers prefer online scheduling compared to traditional channels. That’s why healthcare organizations have rapidly launched and expanded their online offerings. So, what makes an online scheduling strategy successful? Here’s are three tips to consider and how they can impact digital self-service strategies:
In a recent MedCity News article, I shared that growing consumer demands for convenience and digital self-service have created opportunities for health systems to accelerate innovation that closes the gap between expectation and reality for people searching for care. And consumer-centered solutions to meet these demands were abundantly displayed by health tech leaders—including Kyruus—earlier this month at the HIMSS Global Health Conference & Exhibition in Orlando, so it’s clear that healthcare consumerism is top-of-mind—and here to stay.