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Kyruus Blog

From Online Consumers to In-Office Patients: The Rise of Digital Marketing in Healthcare

Historically, healthcare providers have relied heavily on word of mouth to attract new patients. In many ways, this channel is still reliable as 50% of consumers report “friends and family” as their top resource for researching providers. But study after study has shown that healthcare consumers are spending more time online—from patient portals, to online appointment scheduling and health data tracking on mobile apps. Even when they do consult family members about a provider, many still go online to exercise due diligence, so it’s critical for health systems to differentiate themselves online.

Topics: patient experience Patient Access Patient Engagement Healthcare Consumerism Digital Marketing Patient-Provider Matching

New Report: Health System and Hospital Call Centers Face Gaps in Patient-Provider Matching

Patient experience is quickly becoming a top priority for health systems across the country. For many patients, the experience begins with a phone call to schedule an appointment. While demand for online booking options is increasing, call centers are still the preferred point of entry for many patients.

Topics: patient experience Patient Access Access Center Patient Engagement Patient-Provider Matching call center

Putting the "Patient" Back in "Patient Access"

 

We in Boston were proud to have our city included on Becker’s list of health IT hubs to know. After participating in the IX Health innovation summit at Cincinnati’s Union Hall recently, I would not be surprised to see Cincinnati on a future edition of the list. In the words of Wendy Lea, CEO of Cintrifuse (one of the sponsoring hosts of the event), Union Hall is the “front door to innovation in the greater Cincinnati region.”

While the initiatives and investments of the StartupCincy community span multiple industries, healthcare is a primary vertical of focus, given the high density of providers (Mercy Health, Cincinnati Children’s, TriHealth, and U Cincinnati Health were among those represented), large payors (Humana), and large self-insured employers (Kroger, Proctor & Gamble) in the area. All of these stakeholders had a presence at the summit, which created a robust forum for discussion on a number of key topics, one of which was Patient Access 2.0: Breaking Down Barriers With Patient Centric Design.

Topics: patient experience Patient Access Patient-Provider Matching Access Centers

Annual Thought Leadership on Access Symposium (ATLAS): Six Reasons to Attend


We know the common pain points around attending conferences: staggering registration fees, taking time off work, a lack of actionable session content, and a maze of vendors clamoring to give you yet another trinket in return for a few minutes of your valuable time.

When we first launched ATLAS in 2014, we dared to be different by hosting a conference where health leaders could discuss how critical patient access has become to their organizations' patient acquisition, patient retention, care coordination, provider network alignment strategies, and more. With ATLAS now in its third year, we’ve learned the value of the event from attendees, speakers, and panelists. Based on their feedback, here’s a list of six reasons why you should attend ATLAS 2016:

Topics: ATLAS Conferences patient experience Patient Access atlas 2016 accessatlas

What Do Health Systems, Hotels and Airlines Have in Common?

 

It’s hard to argue against the fact that the US healthcare system has a capacity issue.  In other words, we have too many patients and too few providers—at least it usually seems that way when patients attempt to book appointments.  It’s a supply and demand issue that is unlikely to be fixed anytime soon, considering the physician shortage a decade from now is projected to be up to 100,000 providers.  “Patient occupancy rates” are high and this scenario mirrors something similar that occurs in other industries as well. 

Topics: patient experience Patient Access Patient-Provider Matching Access Centers

PEAPod Presents: John Englehart, HSS, and the Patient Experience

The Patient Experience and Access Podcast (or as we call it here, PEAPod) is back and packed with more action! We want to thank everyone who gave our first episode featuring Michael Ruiz, VP and Chief Digital Officer at MedStar Health, a listen. The feedback has been great, and we're excited to keep cranking out episodes that reveal the exciting initiatives at some of the country's leading health systems to improve patient access.

For our second episode, we were honored to chat with John Englehart, Chief Marketing Officer at Hospital for Special Surgery in New York. HSS has recently been named the top hospital for orthopedics in the country by U.S. News World & Report Best Hospitals Survey for the seventh consecutive year, and has also grabbed the #2 spot for rheumatology.

Topics: patient experience Patient Access Podcast PEAPod

Announcing the Patient Experience and Access Podcast!

In case you’ve been living in a bunker for the last 5 years, podcasts are everywhere. From the high-stakes drama of Serial to the life hacking innovations of the Tim Ferriss Show, you can find content focused on essentially anything. That’s why we were surprised when we didn’t see much out there related to patient access, experience, or executive strategy for hospitals.

So...we made one ourselves.

Topics: patient experience Patient Access Podcast PEAPod

When Finding a Physician, is Clinical Volume and Experience Enough?

As early as 1979*, we’ve observed a correlation between a surgeon’s annual procedure volume and adverse event rate. This has been corroborated by multiple studies, most recently the Annals of Surgery’s report on 16,954 thyroidectomies. The New York Times reported this week the drastic range in complication risk – from 87% among low volume surgeons (1/year), to 3% for high volume surgeons (21-25/year). Clinical experience matters - this should surprise no one.

Topics: patient experience Clinical Volume Physician Network Physician Volume Clinical Experience

Julie Yoo on ATLAS, Patient Access, and the Consumerism of Healthcare

 

Last week ReviveHealth, experts on health system strategy and marketing, invited Kyruus co-founder and chief product officer, Julie Yoo, to join them on their podcast "Healthcare Marketing Underground." The group chatted about our upcoming ATLAS conference, which will be held in Boston next week, October 27 & 28, and other important topics such as the clinical impact of patient access, trends in the consumerization of healthcare, and how hospitals should be engaging patients in the digital space. During the episode, co-host and ATLAS 2015 Speaker, Chris Boyer, also gave a preview of his upcoming talk at ATLAS that is centered on consumerism and how it continues to affect healthcare organizations. 

Here are our Top 3 takeaways from the episode:

Topics: ATLAS patient experience Patient Engagement Healthcare Consumerism

The Cutting Room Floor: Doctor "Abridgement" and How to Fix It

I've been a fan of audiobooks for quite a long time, since the days when publishers preferred to publish abridged versions of books. That practice drove me absolutely crazy. I wanted to hear the whole book, but a publisher explained to me at one point that customers wouldn’t like the bulk and expense of all the cassette tapes needed for such a product. I could see their point, and yet I didn’t think they were looking at the big picture.

Topics: Information Access Physician Referrals Physicians capacity management physician shortage patient experience kyruus Concept Posts Hospitals Appointment Wait Times Patient Access