Connecting people to the right care is a critical first step in the complex patient access journey. To better understand how healthcare organizations can evolve their patient access strategies to meet consumer needs, Kyruus has surveyed consumers for the last six years to understand their preferences when it comes to searching for, selecting, and accessing care.
Guest contributor Kate Gamble, Managing Editor & Director of Social Media at healthsystemCIO, summarizes key findings from a recent webinar featuring two healthcare leaders as well as Kyruus’ own Scott Andrews, General Manager, Health Systems.
Keeping a steady pulse on both consumer and provider perspectives is vital to ensuring Kyruus’ solutions meet the needs of healthcare organizations and end-users alike. Conducting market research to uncover beliefs, actions, and preferences is an important part of the equation, and in 2022, Kyruus conducted surveys with both consumer and provider audiences:
Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education, and community engagement. Ranked as the number one pediatric hospital in the nation by U.S. News and World Report, the organization treats more children with rare diseases and complex conditions than any other hospital. We recently had the privilege of sitting down with digital leader Haley Sterczala Palazini, Director, Web & Digital Strategy at Boston Children’s, to learn how the organization revamped their enterprise website with accessibility and digital self-service in mind.
The “digital front door” has been a critical element of patient access strategies across healthcare organizations for years—becoming even more important at the height of the COVID-19 pandemic in 2020.
While the future of patient access is digitally-enabled, when it comes to helping consumers find and schedule care, simplicity and flexibility are key, according to healthcare leaders at Kyruus’ 8th Annual Thought Leadership on Access Symposium (ATLAS).