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Kyruus Blog

From Online Consumers to In-Office Patients: The Rise of Digital Marketing in Healthcare

Historically, healthcare providers have relied heavily on word of mouth to attract new patients. In many ways, this channel is still reliable as 50% of consumers report “friends and family” as their top resource for researching providers. But study after study has shown that healthcare consumers are spending more time online—from patient portals, to online appointment scheduling and health data tracking on mobile apps. Even when they do consult family members about a provider, many still go online to exercise due diligence, so it’s critical for health systems to differentiate themselves online.

Topics: patient experience Patient Access Patient Engagement Healthcare Consumerism Digital Marketing Patient-Provider Matching

New Report: Health System and Hospital Call Centers Face Gaps in Patient-Provider Matching

Patient experience is quickly becoming a top priority for health systems across the country. For many patients, the experience begins with a phone call to schedule an appointment. While demand for online booking options is increasing, call centers are still the preferred point of entry for many patients.

Topics: patient experience Patient Access Access Center Patient Engagement Patient-Provider Matching call center

Three Elements Your Find-a-Doc Needs to Drive Patient Conversion

64%. That’s the share of patients Accenture says will use self-scheduling online by 2019. This underscores the critical role your find-a-doc site plays in attracting online consumers and converting their demand to booked appointments. Despite health systems nationwide prioritizing patient experience and patient access, many are still falling short in being able to match patients with the right providers through their provider finder sites. As a starting point for evaluating your organization’s find-a-doc, consider how it fares when it comes to the three key elements below:

Topics: Find-A-Doc Patient Access Patient Engagement Digital Marketing Patient-Provider Matching provider finder

Julie Yoo on ATLAS, Patient Access, and the Consumerism of Healthcare

 

Last week ReviveHealth, experts on health system strategy and marketing, invited Kyruus co-founder and chief product officer, Julie Yoo, to join them on their podcast "Healthcare Marketing Underground." The group chatted about our upcoming ATLAS conference, which will be held in Boston next week, October 27 & 28, and other important topics such as the clinical impact of patient access, trends in the consumerization of healthcare, and how hospitals should be engaging patients in the digital space. During the episode, co-host and ATLAS 2015 Speaker, Chris Boyer, also gave a preview of his upcoming talk at ATLAS that is centered on consumerism and how it continues to affect healthcare organizations. 

Here are our Top 3 takeaways from the episode:

Topics: ATLAS patient experience Patient Engagement Healthcare Consumerism