Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education, and community engagement. Ranked as the number one pediatric hospital in the nation by U.S. News and World Report, the organization treats more children with rare diseases and complex conditions than any other hospital. We recently had the privilege of sitting down with digital leader Haley Sterczala Palazini, Director, Web & Digital Strategy at Boston Children’s, to learn how the organization revamped their enterprise website with accessibility and digital self-service in mind.
The “digital front door” has been a critical element of patient access strategies across healthcare organizations for years—becoming even more important at the height of the COVID-19 pandemic in 2020.
While the future of patient access is digitally-enabled, when it comes to helping consumers find and schedule care, simplicity and flexibility are key, according to healthcare leaders at Kyruus’ 8th Annual Thought Leadership on Access Symposium (ATLAS).
Our new infographic spotlights key findings from our fifth annual survey of 1,000 healthcare consumers to reveal how today’s digitally-empowered consumers discover, select, and schedule care. It’s top-line information at a glance – and is the perfect precursor to the 2021 Patient Access Journey Report, which explores five-year trends as well as brand-new insights on the access journey for healthcare services and care sites (in addition to provider appointments) and the role of price transparency in consumer decision-making.
Health systems have made significant strides to boost patient acquisition and satisfaction by creating a modern digital access experience. However, Kyruus’ recent assessment of the Top 20 US News and World Report Hospitals revealed that, among other key digital access offerings, many of our nation’s top health systems are lacking flexible online scheduling options.
Last month, we invited Mike Dozier, VP Chief Information Officer at Ochsner Lafayette General, and Chris Castellano, VP of Customer Experience Channels at Banner Health, for a discussion on using the vaccine rollout to rebuild consumer relationships.