Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education, and community engagement. Ranked as the number one pediatric hospital in the nation by U.S. News and World Report, the organization treats more children with rare diseases and complex conditions than any other hospital. We recently had the privilege of sitting down with digital leader Haley Sterczala Palazini, Director, Web & Digital Strategy at Boston Children’s, to learn how the organization revamped their enterprise website with accessibility and digital self-service in mind.
The “digital front door” has been a critical element of patient access strategies across healthcare organizations for years—becoming even more important at the height of the COVID-19 pandemic in 2020.
As expectations for digital self-service continue to grow, healthcare organizations should regularly assess their digital front door experiences to ensure they are meeting consumers' needs—and their own—so they can remain competitive and attract new patients.
Online scheduling and access to digital self-service continue to be top priorities for consumers. In fact, 40% of consumers prefer online scheduling compared to traditional channels. That’s why healthcare organizations have rapidly launched and expanded their online offerings. So, what makes an online scheduling strategy successful? Here’s are three tips to consider and how they can impact digital self-service strategies:
Fueled by the COVID-19 pandemic, workforce shortages in the healthcare industry continue to be front-page news, with providers and staff alike being asked to do more—much more—with less. Not surprisingly, in a recent Kyruus survey, providers cited staffing shortages that impact them and their staff as one of today’s top clinical and industry challenges.
Nearly 80% of providers say a high-quality digital presence on their healthcare organization’s find-a-provider website is extremely or very important, according to Kyruus’ recent survey of 200 providers. The new study revisits a 2019 survey and reveals fresh insights from providers about the importance of a strong digital profile, including: