The rise of healthcare consumerism, growing demands for convenient self-service options, and the pandemic all contributed to a perfect storm of consumer needs that pushed healthcare organizations to accelerate their digital roadmaps. That’s why Kyruus recently revisited its 2019 survey of 200 providers to find out their thoughts on digital access today—and to learn how their perspectives have changed over time.
Consumer preference for accessing care through digital channels is here to stay—with nearly 60% of consumers turning to the internet when searching for new care options. What’s more, consumers are searching for all types of care online, from vaccines to mammograms, not just individual providers.
Today’s healthcare consumers prioritize convenience and flexibility in their search for care—and consumer-centered health systems are responding with new access strategies and user-friendly digital engagement tools. However, consumer expectations are ever-evolving, creating an opportunity for nimble health systems to truly innovate to meet changing demands.
Our new infographic spotlights key findings from our fifth annual survey of 1,000 healthcare consumers to reveal how today’s digitally-empowered consumers discover, select, and schedule care. It’s top-line information at a glance – and is the perfect precursor to the 2021 Patient Access Journey Report, which explores five-year trends as well as brand-new insights on the access journey for healthcare services and care sites (in addition to provider appointments) and the role of price transparency in consumer decision-making.
Health systems have made significant strides to boost patient acquisition and satisfaction by creating a modern digital access experience. However, Kyruus’ recent assessment of the Top 20 US News and World Report Hospitals revealed that, among other key digital access offerings, many of our nation’s top health systems are lacking flexible online scheduling options.
This was originally published on Greystone.Net's blog, GreyMatters, on May 19. The past four years, Kyruus has conducted a survey of 1,000 healthcare consumers to understand how they search for, select, and schedule appointments with healthcare providers. While the most recent report revealed early signs that the COVID-19 pandemic was changing consumer preferences for accessing care, a year into the pandemic we wanted to poll consumers again to gain a deeper understanding of its impact on their decision making.