Kyruus Blog

Five Insights on the Future of Patient Access From the 7th Annual Thought Leadership Symposium

Without question COVID-19 has caused incredible disruption to industries across the board, with the healthcare sector experiencing some of the greatest challenges. At the same time, however, the pandemic has been a catalyst for rapid innovation, revealing opportunities to rethink and transform approaches to care delivery and access. From learning to operate remote call centers to looking for more digitally-enabled ways to engage with patients (e.g., virtual care, virtual assistants), the pandemic has pushed health systems to reimagine—and quickly—their approaches to enabling patient access.

Topics: ATLAS Conference Digital Patient Experience Access Center Patient Engagement Patient-Provider Matching Provider Directories Provider Data Management Change Management Online Scheduling marketing

Patient Perspectives on Virtual Care Part 3: How to Expand Access to Virtual Care and Generate Future Interest

As we discussed in the first two blogs of this series, before the onset of COVID-19, virtual care was used rather infrequently, in fact few health systems even provided the option for receiving care. However, when the pandemic struck, we saw many organizations pivot quickly and rapidly implement virtual care programs to expand access to safe and timely care. And for the most part, patients eagerly adopted it and have been overwhelmingly satisfied with their virtual care experiences. In fact, our recent report, Patient Perspectives on Virtual Care, found that almost three-quarters of respondents wanted the option of virtual visits as part of their standard care moving forward and half would switch providers for the offering. Even now, as some health systems have resumed in-person visits, the desire for virtual visits remains high–many of our customers are still seeing the same number of virtual visits as they did this summer.

Topics: Digital Patient Experience Patient Access Patient Engagement Online Scheduling marketing

Patient Perspectives on Virtual Care Part 2: How to Differentiate Your Virtual Care Experience

As we discussed in the first blog of our series, How to Increase Awareness of and Access to Virtual Care, virtual care has seen a surge in adoption since the onset of the pandemic earlier this year. While it is very important for healthcare organizations to look for ways to market these services and ensure access to information about which providers deliver care virtually, it is just as important to look at the experiences patients are having with virtual care.

Topics: Digital Patient Experience Patient Access Patient Engagement Online Scheduling marketing

Patient Perspectives on Virtual Care Part 1: How to Increase Awareness of and Access to Virtual Care

Prior to this year, the majority of healthcare consumers had little experience with virtual care. Now, just six months later, most health systems are utilizing virtual care offerings as a way to enable access to care for patients during the COVID-19 pandemic. In fact, according to our newest research report, Patient Perspectives on Virtual Care, 72% of patients had their first-ever virtual care visit this year. While initial reports indicate that the utilization of virtual care offerings has skyrocketed, what does the experience look like? How are patients finding out about and accessing these virtual care offerings?

Topics: Digital Patient Experience Patient Access Patient Engagement Online Scheduling marketing

What April’s Consumer Search Behavior is Telling Us About Coronavirus & How to Prepare for Recovery

How to read this graph: The boxes represent if a term appeared in the top 10 condition-based search terms for a day within a given week, while the darkness of the color represents the volume of the searches for those terms.*

As of this week, the CDC reported more than 1M confirmed cases of COVID-19 and close to 70K deaths across the United States. Yet, despite these grim figures, data indicates that several states may have reached their peaks, including former hotspot, New York City, where there has been a continued decline in both deaths and hospitalizations due to COVID-19. Meanwhile, other states have already begun the process of reopening their economies. So now the conversation for health systems is starting to shift from simply how to respond to the pandemic to what steps to take to move forward and open up more access for unrelated appointment needs.

Topics: Digital Analytics Patient Access Access Center Online Scheduling

Health care matchmaking: Helping patients find the right providers

This blog was originally published on Cerner.com on Feb. 19, 2020.

Estimated read time: 3 minutes

Key takeaways

  • As consumers, more of us rely on our own research to find new health care providers.
  • Health systems need comprehensive digital strategies to meet our rising demands.
  • Convenience in health care includes online access and booking.
  • Cerner and Kyruus are collaborating to help enhance online search and scheduling experiences.
Topics: Digital Patient Experience Patient Access Partners Online Scheduling

2019 Year End Review: Top Patient Access Resources

While healthcare continues to play catch-up to other customer-obsessed and digital-first industries, 2019 became the year in which many health systems started to align their organization around a commitment to improving the patient experience. This is certainly clear looking at our most popular content pieces from 2019–healthcare leaders want analytics to measure patient access, insight into how consumers make care decisions, and best practices for partnering with their organization to execute consumerism initiatives, like online scheduling.

To transform access and experience in 2020, check out the list below of the four most downloaded resources from 2019:

Topics: Digital Analytics Patient Experience Patient Access Patient-Provider Matching Online Scheduling

5 Ways to Expand Digital Access While Maintaining Your Brand Experience: Insights from Banner Health

Kyruus had the pleasure of hosting Chris Pace, Senior Director of Digital Marketing at Banner Health, along with our Vice President of Marketing, Emma Smith, for a webinar titled “Turning Insights Into Differentiation: How Banner Health Transformed Its Digital Access Strategy.” The two discussed what today’s consumers expect from their healthcare experiences, including information to be readily available where they search, streamlined booking experiences–online and over the phone–and better access to quick, convenient care options, and how health systems can respond.

Topics: Digital Patient Experience Patient Access Online Scheduling

Webinar Recap: How Providence St. Joseph Health is Digitizing the Consumer Healthcare Journey

Last week, Kyruus CEO and co-founder, Dr. Graham Gardner, had the pleasure of participating in a webinar titled “Digitizing the Consumer Healthcare Journey” with Aaron Martin, Executive Vice President and Chief Digital Officer at Providence St. Joseph Health. Aaron and Graham discussed a major problem facing the healthcare industry today: health system’s inability to keep pace with consumer expectations for a digitized patient experience that is transparent, affordable, and available on demand.

Topics: Digital Patient Experience Patient Access Online Scheduling

How Health Systems Can Attract Millennials

 

This is the first in a three part series focused on helping healthcare leaders understand how different generations access care to improve engagement and brand loyalty.

Did you know that millennials are projected to overtake Baby Boomers as the largest generation in 2019? In 2016, they numbered 71 million, while Baby Boomers numbered 74 million.1 However, with millennials about to represent the largest contingency of the US population, health systems need to strategize ways to not only understand the needs of these younger consumers, but also develop programs to capture their attention and win their loyalty. 

Topics: Digital Patient Experience Patient Access Online Scheduling