Today’s healthcare consumers have a decided preference for digital self-service when it comes to searching for, selecting, and accessing care. These preferences are at the forefront in Kyruus’ newly released 2023 Care Access Benchmark Report, which highlights findings from a survey of 1,000 consumers.
We recently had the privilege of hosting Amber Welch, VP of Digital Marketing, Platforms & Planning from Ochsner Health and Teresa Andrea, VP & Chief Information Officer at Silver Cross Hospital in our latest webinar where they shared key insights into how they developed a successful provider data management strategy that is central to everything that they do.
Connecting people to the right care is a critical first step in the complex patient access journey. To better understand how healthcare organizations can evolve their patient access strategies to meet consumer needs, Kyruus has surveyed consumers for the last six years to understand their preferences when it comes to searching for, selecting, and accessing care.
Today's consumer is accustomed to doing everything online—and its no shock that this preference carries over into how they find and book care, turning to digital channels more and more. A recent Kyruus survey showed that over 40% of consumers say they’d prefer to book their medical appointments online, half of whom would even switch providers for the ability to do so.
Boston Children’s Hospital is dedicated to improving and advancing the health and well-being of children around the world through its life-changing work in clinical care, biomedical research, medical education, and community engagement. Ranked as the number one pediatric hospital in the nation by U.S. News and World Report, the organization treats more children with rare diseases and complex conditions than any other hospital. We recently had the privilege of sitting down with digital leader Haley Sterczala Palazini, Director, Web & Digital Strategy at Boston Children’s, to learn how the organization revamped their enterprise website with accessibility and digital self-service in mind.
The “digital front door” has been a critical element of patient access strategies across healthcare organizations for years—becoming even more important at the height of the COVID-19 pandemic in 2020.