Kyruus Blog

What April’s Consumer Search Behavior is Telling Us About Coronavirus & How to Prepare for Recovery

How to read this graph: The boxes represent if a term appeared in the top 10 condition-based search terms for a day within a given week, while the darkness of the color represents the volume of the searches for those terms.*

As of this week, the CDC reported more than 1M confirmed cases of COVID-19 and close to 70K deaths across the United States. Yet, despite these grim figures, data indicates that several states may have reached their peaks, including former hotspot, New York City, where there has been a continued decline in both deaths and hospitalizations due to COVID-19. Meanwhile, other states have already begun the process of reopening their economies. So now the conversation for health systems is starting to shift from simply how to respond to the pandemic to what steps to take to move forward and open up more access for unrelated appointment needs.

Topics: Digital Analytics Patient Access Access Center Online Scheduling

Health care matchmaking: Helping patients find the right providers

This blog was originally published on Cerner.com on Feb. 19, 2020.

Estimated read time: 3 minutes

Key takeaways

  • As consumers, more of us rely on our own research to find new health care providers.
  • Health systems need comprehensive digital strategies to meet our rising demands.
  • Convenience in health care includes online access and booking.
  • Cerner and Kyruus are collaborating to help enhance online search and scheduling experiences.
Topics: Digital Patient Experience Patient Access Partners Online Scheduling

2019 Year End Review: Top Patient Access Resources

While healthcare continues to play catch-up to other customer-obsessed and digital-first industries, 2019 became the year in which many health systems started to align their organization around a commitment to improving the patient experience. This is certainly clear looking at our most popular content pieces from 2019–healthcare leaders want analytics to measure patient access, insight into how consumers make care decisions, and best practices for partnering with their organization to execute consumerism initiatives, like online scheduling.

To transform access and experience in 2020, check out the list below of the four most downloaded resources from 2019:

Topics: Digital Analytics Patient Experience Patient Access Patient-Provider Matching Online Scheduling

5 Ways to Expand Digital Access While Maintaining Your Brand Experience: Insights from Banner Health

Kyruus had the pleasure of hosting Chris Pace, Senior Director of Digital Marketing at Banner Health, along with our Vice President of Marketing, Emma Smith, for a webinar titled “Turning Insights Into Differentiation: How Banner Health Transformed Its Digital Access Strategy.” The two discussed what today’s consumers expect from their healthcare experiences, including information to be readily available where they search, streamlined booking experiences–online and over the phone–and better access to quick, convenient care options, and how health systems can respond.

Topics: Digital Patient Experience Patient Access Online Scheduling

Webinar Recap: How Providence St. Joseph Health is Digitizing the Consumer Healthcare Journey

Last week, Kyruus CEO and co-founder, Dr. Graham Gardner, had the pleasure of participating in a webinar titled “Digitizing the Consumer Healthcare Journey” with Aaron Martin, Executive Vice President and Chief Digital Officer at Providence St. Joseph Health. Aaron and Graham discussed a major problem facing the healthcare industry today: health system’s inability to keep pace with consumer expectations for a digitized patient experience that is transparent, affordable, and available on demand.

Topics: Digital Patient Experience Patient Access Online Scheduling

How Health Systems Can Attract Millennials

 

This is the first in a three part series focused on helping healthcare leaders understand how different generations access care to improve engagement and brand loyalty.

Did you know that millennials are projected to overtake Baby Boomers as the largest generation in 2019? In 2016, they numbered 71 million, while Baby Boomers numbered 74 million.1 However, with millennials about to represent the largest contingency of the US population, health systems need to strategize ways to not only understand the needs of these younger consumers, but also develop programs to capture their attention and win their loyalty. 

Topics: Digital Patient Experience Patient Access Online Scheduling

“Expanding Boundaries. Removing Barriers.” - Six Takeaways from ATLAS 2019

 

Earlier this week we were fortunate to host some of the country’s pre-eminent thought leaders at what was our sixth Annual Thought Leadership on Access Symposium (ATLAS). This year’s theme was “Expanding Boundaries. Removing Barriers.” “Expanding Boundaries” let us explore inspiring ways health system leaders are innovating around patient access and responding to industry dynamics, which increasingly point to a shift in care delivery outside of the walls of health systems. 

Topics: ATLAS Conference Digital Healthcare Conferences Clients Patient Experience Patient Access Provider Data Management Change Management Online Scheduling

Putting Providers at the Forefront of Access: Learnings from Prisma Health

With consumers increasingly turning to the web to search for care, enhancing their digital presence is a key priority for many health systems. This was particularly important for newly-formed Prisma Health (formerly Greenville Health System and Palmetto Health), who, though not new to healthcare, was a new brand to consumers. On our recent webinar, “Putting Providers at the Forefront of Access,” Prisma Chief Digital Officer, Dr. Nick Patel, spoke with Kyruus CEO and Co-Founder, Dr. Graham Gardner, about their initiative to transform patient access online and how they engaged providers in the process.

Topics: Digital Clients Patient Experience Patient Access Provider Data Management Change Management Online Scheduling

The Importance of Clinical Engagement in Access Initiatives: A Provider’s Perspective

It is becoming increasingly clear: patients want better access to care and more convenient options. Even though healthcare has traditionally been far behind digital advancements, especially compared to the retail and service industries, health systems are waking up. However, while the majority of their efforts have been focused on the consumer and meeting their expectations, for organizations to truly differentiate their digital front door, they must listen to the voice of their providers and engage them in the process.

Topics: Digital Patient Experience Patient Access Change Management Online Scheduling

Building A Modern Consumer Scheduling Experience

More than 2/3 of consumers would choose a provider based on the ability to book appointments online.1 To meet this growing demand, health systems are searching for ways to offer patients the same level of convenience and choice they’ve grown accustomed to when booking appointments online in other industries.

Topics: Digital Patient Experience Patient Access Change Management Online Scheduling