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Kyruus Blog

How Health Systems Can Optimize Demand Conversion Online

 

Whether it was looking for a repairman or deciding which PCP to book with, the way we shopped for products and services was drastically different 10 years ago. Historically, many of us relied on family members and friends for recommendations and few, if any, comparison tools existed to validate those options. However, as the internet matured rapidly, consumer behavior started to change. We became less focused on brick-in-mortar experiences and more focused on digital ones. And today’s online patient behavior is no different. Patients want to weigh their options and they are looking to health systems to make information about their providers and services easily accessible online. Adapting to this shift and treating patients as savvy consumers will be imperative to maintaining relevance in an evolving–and increasingly competitive–digital landscape.

Topics: Digital Analytics Patient Access marketing

Taking a Consumer-Centric Approach to Access: Insights from Banner Health

As the first point of contact for many consumers searching for care, your access center and your agents are essential ambassadors of your brand. And in an era where patient loyalty is up for grabs, delivering personalized service over the phone can transform a single call into a lifelong relationship with your health system. On our recent webinar, Dave Kriesand, Vice President of Banner Health’s Customer Experience Center, shared how they’re differentiating their access experience by making it easier for patients to find care that meets their unique needs. 

Topics: Clients Patient Experience Patient Access Access Center marketing

Blog Series: ATLAS 2018 Breakout Track—Exploring New Frontiers of Patient Access

Tell us about the track you’re leading at ATLAS:

I’ll be leading the “Exploring New Frontiers of Patient Access” track, which is incredibly timely and important given the velocity of discussions I’ve been in with customers who are eager to push patient access boundaries at their health systems.

My track includes three sessions:

  • New Revenue Streams & Opportunities for Health Systems in Venture Capital
  • Expanding Access Beyond Hospital Walls: Alternative Sites of Care
  • AI, Chatbots & Other Emerging Technologies

Topics: ATLAS Conference Digital Patient Experience Patient Access marketing

Blog Series: ATLAS 2018 Breakout Track—Driving Your Health System's Digital Transformation

Tell us about the track you’re leading at ATLAS:

The Driving Your Health System’s Digital Transformation track at this year’s ATLAS focuses on a topic that has been defined as the “use of technology to radically change the performance or reach of an enterprise,” per the widely recognized definition of MIT Sloan professor George Westerman. We will be covering topics ranging from how to introduce digital transformation initiatives into your organization, to physician engagement in the context of said initiatives, along with real narratives from leaders who have taken digital transformation journeys at their respective organizations.

Topics: ATLAS Conference Digital Patient Experience Patient Access marketing