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Kyruus Blog

Managing Your Brand's Reputation Across the Web

As healthcare marketers evolve their strategies for patient engagement and acquisition, this quote from social media expert Brian Solis really stands out to me: "Welcome to a new era of marketing and service in which your brand is defined by those who experience it." In this new era in health care, 77% of people search online before making an appointment, 75% say online ratings and review sites have influenced their physician selection, and 47% of patients are willing to go out-of-network based on reviews. With healthcare consumer expectations rising and competing providers only a click away, how do we manage the reputation of our healthcare brands across the digital landscape?

Topics: Digital Patient Experience Patient Access Hospital Marketing

Three Ways Poor Provider Data Hurts Core Business Processes

In a previous blog post, we looked at how outdated provider directories can negatively impact patient access. This post explores the importance of effective provider data management and accurate provider directories in streamlining key operational processes across a health system.

Topics: Patient Access Provider Network Patient Engagement Hospital Marketing Patient-Provider Matching Provider Data Management

Five Must-Track Digital Marketing Metrics for Health Systems

There are so many digital marketing metrics to track, it can leave marketers with a serious case of TMI. Having too much data is overwhelming and looking at the wrong data is a waste of time. The key is to find the data that illustrates the new website visitors you’ve acquired, but also shows opportunity for meaningful optimizations. That raises the question: what metrics matter most for your hospital or health system?

Topics: Digital Hospital Analytics Hospital Marketing

From Online Consumers to In-Office Patients: The Rise of Digital Marketing in Healthcare

Historically, healthcare providers have relied heavily on word of mouth to attract new patients. In many ways, this channel is still reliable as 50% of consumers report “friends and family” as their top resource for researching providers. But study after study has shown that healthcare consumers are spending more time online—from patient portals, to online appointment scheduling and health data tracking on mobile apps. Even when they do consult family members about a provider, many still go online to exercise due diligence, so it’s critical for health systems to differentiate themselves online.

Topics: Patient Experience Patient Access Patient Engagement Hospital Marketing Patient-Provider Matching

Three Elements Your Find-a-Doc Needs to Drive Patient Conversion

64%. That’s the share of patients Accenture says will use self-scheduling online by 2019. This underscores the critical role your find-a-doc site plays in attracting online consumers and converting their demand to booked appointments. Despite health systems nationwide prioritizing patient experience and patient access, many are still falling short in being able to match patients with the right providers through their provider finder sites. As a starting point for evaluating your organization’s find-a-doc, consider how it fares when it comes to the three key elements below:

Topics: Patient Access Patient Engagement Hospital Marketing Patient-Provider Matching Provider Finder

Make Matching Patients and Providers as easy as Matching Socks - SHSMD

Is your Find A Provider one of the most visited sections on your healthcare organization's website?  Are many of your patients, both new and existing, still picking up the phone to make an appointment with your Providers?

Topics: Event Healthcare Conferences Patient Access Hospital Marketing