Until recently, healthcare organizations have had little or no influence over their providers’ profiles in health plan digital directories – and inconsistent profile data between health system and health plan websites has long been a point of friction across the channels. It’s also a source of frustration for people seeking care online.
With the continued growth of healthcare consumerism, it’s not surprising that nearly 60% of people say they use the internet to find a new healthcare provider, with many including health system and health plan websites in the search. While these sites are important avenues for patient access, inconsistent provider data between the channels can create a fragmented experience for those seeking care. That’s a key reason why Kyruus and HealthSparq joined forces earlier this year, with a shared goal of simplifying care navigation to enable people to find and book the right care – whether they start their search with a health plan or health system.