The healthcare industry is evolving at an unprecedented rate to keep pace with changing customer needs, government mandates, and an onslaught of competition from emerging disrupters like Amazon and Walmart. Health systems and health plans are realizing that working together to create better, more consistent care access experiences is no longer a lofty goal for the future—and that collaboration needs to start now.
Our latest infographic summarizes new findings from our annual consumer survey that shows a growing number of people interact with health plan websites when seeking care. In fact, over half (52%) of online researchers consult a health plan website in their search for a new provider—up more than ten percentage points from last year. For more consumer insights, download the full 2021 Patient Access Journey Report.
Until recently, healthcare organizations have had little or no influence over their providers’ profiles in health plan digital directories – and inconsistent profile data between health system and health plan websites has long been a point of friction across the channels. It’s also a source of frustration for people seeking care online.
With the continued growth of healthcare consumerism, it’s not surprising that nearly 60% of people say they use the internet to find a new healthcare provider, with many including health system and health plan websites in the search. While these sites are important avenues for patient access, inconsistent provider data between the channels can create a fragmented experience for those seeking care. That’s a key reason why Kyruus and HealthSparq joined forces earlier this year, with a shared goal of simplifying care navigation to enable people to find and book the right care – whether they start their search with a health plan or health system.