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Kyruus Blog

How Health Systems Can Attract Millennials

 

This is the first in a three part series focused on helping healthcare leaders understand how different generations access care to improve engagement and brand loyalty.

Did you know that millennials are projected to overtake Baby Boomers as the largest generation in 2019? In 2016, they numbered 71 million, while Baby Boomers numbered 74 million.1 However, with millennials about to represent the largest contingency of the US population, health systems need to strategize ways to not only understand the needs of these younger consumers, but also develop programs to capture their attention and win their loyalty. 

Topics: Digital Patient Experience Patient Access Online Scheduling

How Health Systems Can Optimize Demand Conversion Online

 

Whether it was looking for a repairman or deciding which PCP to book with, the way we shopped for products and services was drastically different 10 years ago. Historically, many of us relied on family members and friends for recommendations and few, if any, comparison tools existed to validate those options. However, as the internet matured rapidly, consumer behavior started to change. We became less focused on brick-in-mortar experiences and more focused on digital ones. And today’s online patient behavior is no different. Patients want to weigh their options and they are looking to health systems to make information about their providers and services easily accessible online. Adapting to this shift and treating patients as savvy consumers will be imperative to maintaining relevance in an evolving–and increasingly competitive–digital landscape.

Topics: Digital Analytics Patient Access marketing

“Expanding Boundaries. Removing Barriers.” - Six Takeaways from ATLAS 2019

 

Earlier this week we were fortunate to host some of the country’s pre-eminent thought leaders at what was our sixth Annual Thought Leadership on Access Symposium (ATLAS). This year’s theme was “Expanding Boundaries. Removing Barriers.” “Expanding Boundaries” let us explore inspiring ways health system leaders are innovating around patient access and responding to industry dynamics, which increasingly point to a shift in care delivery outside of the walls of health systems. 

Topics: ATLAS Conference Digital Healthcare Conferences Clients Patient Experience Patient Access Provider Data Management Change Management Online Scheduling

Putting Providers at the Forefront of Access: Learnings from Prisma Health

With consumers increasingly turning to the web to search for care, enhancing their digital presence is a key priority for many health systems. This was particularly important for newly-formed Prisma Health (formerly Greenville Health System and Palmetto Health), who, though not new to healthcare, was a new brand to consumers. On our recent webinar, “Putting Providers at the Forefront of Access,” Prisma Chief Digital Officer, Dr. Nick Patel, spoke with Kyruus CEO and Co-Founder, Dr. Graham Gardner, about their initiative to transform patient access online and how they engaged providers in the process.

Topics: Digital Clients Patient Experience Patient Access Provider Data Management Change Management Online Scheduling

Keynote Spotlight: Former CEO of Cleveland Clinic Shares How to Expand the Boundaries of Healthcare

The Annual Thought Leadership on Access Symposium (ATLAS) is just around the corner! The sixth annual ATLAS will be held in Boston from September 23 - 24. To kick off our event, we are thrilled to host Dr. Toby Cosgrove, former President & CEO to Cleveland Clinic and current advisor to Google, Health Cloud and Life Sciences. 

Topics: ATLAS Conference Digital Patient Experience Patient Access

The Importance of Clinical Engagement in Access Initiatives: A Provider’s Perspective

It is becoming increasingly clear: patients want better access to care and more convenient options. Even though healthcare has traditionally been far behind digital advancements, especially compared to the retail and service industries, health systems are waking up. However, while the majority of their efforts have been focused on the consumer and meeting their expectations, for organizations to truly differentiate their digital front door, they must listen to the voice of their providers and engage them in the process.

Topics: Digital Patient Experience Patient Access Change Management Online Scheduling

Building A Modern Consumer Scheduling Experience

More than 2/3 of consumers would choose a provider based on the ability to book appointments online.1 To meet this growing demand, health systems are searching for ways to offer patients the same level of convenience and choice they’ve grown accustomed to when booking appointments online in other industries.

Topics: Digital Patient Experience Patient Access Change Management Online Scheduling

4 Steps to Make Online Scheduling a Reality at Your Health System

In a recent study, over 2/3 of patients reported that they are more likely to choose providers who offer the ability to book appointments online.1 And while health systems recognize this demand and see the clear benefits to offering online scheduling, developing an effective strategy is easier said than done. In fact, on our recent webinar, Katie Logan, VP of Experience at Piedmont Healthcare, acknowledged that their first run at implementing online scheduling didn’t produce the results they had wanted. Achieving the positive impact–on their business and their patients–they’ve seen with online scheduling today required Piedmont to take a new approach, one that put the patient and their journey at the center.

Topics: Digital Patient Experience Patient Access Change Management Online Scheduling

Modernizing the Patient Experience: Piedmont Healthcare's Journey to Implementing Online Scheduling

Watch the Piedmont Booking Experience Yourself

As technology becomes increasingly involved in all aspects of our lives, today’s patients are looking to interact with health systems in new ways, whether it’s communicating with a provider via video or booking their next appointment online. And while ⅔ of patients are more likely to choose a provider with online scheduling, according to a recent study, few organizations offer the modern digital capabilities patients have come to expect from their healthcare experience.1

Topics: Digital Patient Experience Patient Access Change Management

A Series on Chatbots: Using Chatbots to Deliver Self-Service Access to Care

There are many frameworks available to start developing your chatbot solution, for example, Google’s Dialogflow, Amazon Alexa, or Bot Framework from Microsoft. The benefits of using any one of these are undeniable: you can stand up a minimum viable product quickly. Without having prior AI knowledge, you can design the chatbot to fit your domain and integrate it with other services you already use. Some of them even have free offerings with sufficient capabilities to test your ideas, without investing a lot of time and cost.

Topics: Digital Patient Experience Patient Access Online Scheduling