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Kyruus Blog

A Series on Chatbots: Guiding Principles for Chatbot Integration


Among the first things you want to consider when you’re ready to integrate chatbots is how they align with your product strategy and customer value proposition. In the healthcare space you'll also need to consider and account for the ethical, regulatory, compliance, and operational requirements in the design of the chatbot.

Topics: Patient Access Patient Experience Access Center Digital Online Scheduling

A Series on Chatbots: Leveraging Technology to Meet Consumer Expectations


Did you know that over 84% of American adults saw a physician in 2016?1 You would think for an industry that has such a significant impact, they would make things easy, efficient, and consumer-friendly for its users. Unfortunately, this isn’t the case for most. Reflect on the last time you were able to call and book an appointment to see a doctor for yourself or someone in your care. How would you rate that experience? Did you wonder if there was a better and more accessible way to find care?

Topics: Patient Access Patient Experience Access Center Digital Online Scheduling

Blog Series: ATLAS 2018 Breakout Track—Exploring New Frontiers of Patient Access

Tell us about the track you’re leading at ATLAS:

I’ll be leading the “Exploring New Frontiers of Patient Access” track, which is incredibly timely and important given the velocity of discussions I’ve been in with customers who are eager to push patient access boundaries at their health systems.

My track includes three sessions:

  • New Revenue Streams & Opportunities for Health Systems in Venture Capital
  • Expanding Access Beyond Hospital Walls: Alternative Sites of Care
  • AI, Chatbots & Other Emerging Technologies

Topics: Patient Experience Patient Access ATLAS Conference Digital marketing

Blog Series: ATLAS 2018 Breakout Track—Driving Your Health System's Digital Transformation

Tell us about the track you’re leading at ATLAS:

The Driving Your Health System’s Digital Transformation track at this year’s ATLAS focuses on a topic that has been defined as the “use of technology to radically change the performance or reach of an enterprise,” per the widely recognized definition of MIT Sloan professor George Westerman. We will be covering topics ranging from how to introduce digital transformation initiatives into your organization, to physician engagement in the context of said initiatives, along with real narratives from leaders who have taken digital transformation journeys at their respective organizations.

Topics: Patient Experience Patient Access ATLAS Conference Digital marketing

2017: A Year in Review of Our Most Popular Content

Taking a look back at our most popular content pieces from 2017, one thing is clear—health system leaders are focusing on enhancing patient access and providing a consistent enterprise-wide patient experience. Health systems are evaluating their current patient access models to determine if they’re meeting patients’ preferences to schedule appointments in an efficient manner and they’re staying ahead of the latest healthcare consumer trends–online and offline–to establish priorities for the coming years.

Topics: Patient-Provider Matching Patient Access Patient Engagement Patient Experience Access Center Digital

The Top Five Most-Read Kyruus Blog Posts of 2017

Throughout the year we have posted blogs from subject matter experts sharing their expertise in patient experience and access. A common theme of our 2017 top viewed blog posts is understanding the patient journey of care. As the posts suggest, health systems must adapt to the evolving way in which patients are now obtaining information about their care and the providers they are choosing to receive that care from. Patients are behaving increasingly like consumers of healthcare and as such, health systems must adjust their strategies to align with this shift.

Topics: Patient-Provider Matching Patient Access Patient Engagement Patient Experience Access Center Digital

Relationships Between Health Systems and Patients Can Start and End with a Provider

Finding the right match between consumers and providers is a key part to establishing a long-term relationship between patients and healthcare providers. Health systems are well-equipped to facilitate the relationship and consumers recognize their critical role in this.

Topics: Patient Experience Digital Patient Access Patient Engagement Patient-Provider Matching Provider Networks

Infographic: The Patient Access Journey is Changing & Health Systems Need to Respond

Healthcare consumers are becoming savvy shoppers. Our research conducted in the summer of 2017 shows that while many consumers still prefer traditional methods for finding providers (such as referrals from healthcare providers), most are performing some level of due diligence before booking appointments—and they're going online to do their research. Learn more about how consumers access healthcare providers in the 2017 Patient Access Journey Report.

Topics: Patient Experience Digital Patient Access Patient Engagement Patient-Provider Matching Provider Networks

Managing Your Brand's Reputation Across the Web

As healthcare marketers evolve their strategies for patient engagement and acquisition, this quote from social media expert Brian Solis really stands out to me: "Welcome to a new era of marketing and service in which your brand is defined by those who experience it." In this new era in health care, 77% of people search online before making an appointment, 75% say online ratings and review sites have influenced their physician selection, and 47% of patients are willing to go out-of-network based on reviews. With healthcare consumer expectations rising and competing providers only a click away, how do we manage the reputation of our healthcare brands across the digital landscape?

Topics: Patient Access Patient Experience Digital

Five Must-Track Digital Marketing Metrics for Health Systems

There are so many digital marketing metrics to track, it can leave marketers with a serious case of TMI. Having too much data is overwhelming and looking at the wrong data is a waste of time. The key is to find the data that illustrates the new website visitors you’ve acquired, but also shows opportunity for meaningful optimizations. That raises the question: what metrics matter most for your hospital or health system?

Topics: Digital Analytics