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Kyruus Blog

2017: A Year in Review of Our Most Popular Content

Taking a look back at our most popular content pieces from 2017, one thing is clear—health system leaders are focusing on enhancing patient access and providing a consistent enterprise-wide patient experience. Health systems are evaluating their current patient access models to determine if they’re meeting patients’ preferences to schedule appointments in an efficient manner and they’re staying ahead of the latest healthcare consumer trends–online and offline–to establish priorities for the coming years.

Topics: Digital Patient Experience Patient Access Access Center Patient Engagement Consumer Behavior Patient-Provider Matching

The Top Five Most-Read Kyruus Blog Posts of 2017

Throughout the year we have posted blogs from subject matter experts sharing their expertise in patient experience and access. A common theme of our 2017 top viewed blog posts is understanding the patient journey of care. As the posts suggest, health systems must adapt to the evolving way in which patients are now obtaining information about their care and the providers they are choosing to receive that care from. Patients are behaving increasingly like consumers of healthcare and as such, health systems must adjust their strategies to align with this shift.

Topics: Digital Patient Experience Patient Access Access Center Patient Engagement Consumer Behavior Patient-Provider Matching

Relationships Between Health Systems and Patients Can Start and End with a Provider

Finding the right match between consumers and providers is a key part to establishing a long-term relationship between patients and healthcare providers. Health systems are well-equipped to facilitate the relationship and consumers recognize their critical role in this.

Topics: Physicians Digital Patient Experience Patient Access Patient Engagement Patient-Provider Matching

Infographic: The Patient Access Journey is Changing & Health Systems Need to Respond

Healthcare consumers are becoming savvy shoppers. Our research conducted in the summer of 2017 shows that while many consumers still prefer traditional methods for finding providers (such as referrals from healthcare providers), most are performing some level of due diligence before booking appointments—and they're going online to do their research. Learn more about how consumers access healthcare providers in the 2017 Patient Access Journey Report.

Topics: Physicians Digital Patient Experience Patient Access Patient Engagement Patient-Provider Matching

Managing Your Brand's Reputation Across the Web

As healthcare marketers evolve their strategies for patient engagement and acquisition, this quote from social media expert Brian Solis really stands out to me: "Welcome to a new era of marketing and service in which your brand is defined by those who experience it." In this new era in health care, 77% of people search online before making an appointment, 75% say online ratings and review sites have influenced their physician selection, and 47% of patients are willing to go out-of-network based on reviews. With healthcare consumer expectations rising and competing providers only a click away, how do we manage the reputation of our healthcare brands across the digital landscape?

Topics: Digital Patient Experience Patient Access

Five Must-Track Digital Marketing Metrics for Health Systems

There are so many digital marketing metrics to track, it can leave marketers with a serious case of TMI. Having too much data is overwhelming and looking at the wrong data is a waste of time. The key is to find the data that illustrates the new website visitors you’ve acquired, but also shows opportunity for meaningful optimizations. That raises the question: what metrics matter most for your hospital or health system?

Topics: Digital Analytics

From Online Consumers to In-Office Patients: The Rise of Digital Marketing in Healthcare

Historically, healthcare providers have relied heavily on word of mouth to attract new patients. In many ways, this channel is still reliable as 50% of consumers report “friends and family” as their top resource for researching providers. But study after study has shown that healthcare consumers are spending more time online—from patient portals, to online appointment scheduling and health data tracking on mobile apps. Even when they do consult family members about a provider, many still go online to exercise due diligence, so it’s critical for health systems to differentiate themselves online.

Topics: Digital Patient Experience Patient Access Patient Engagement Patient-Provider Matching