This was originally published on Greystone.Net's blog, GreyMatters, on May 19. The past four years, Kyruus has conducted a survey of 1,000 healthcare consumers to understand how they search for, select, and schedule appointments with healthcare providers. While the most recent report revealed early signs that the COVID-19 pandemic was changing consumer preferences for accessing care, a year into the pandemic we wanted to poll consumers again to gain a deeper understanding of its impact on their decision making.
With patients acting more and more like consumers of healthcare, it is increasingly important for healthcare organizations to appear in the place they look for care information. For many, that journey to finding a new provider or selecting a service starts online. However, with competitors–from other health systems and market disruptors, like Amazon, CVS, and Walgreens–also vying for their attention, competing effectively will require a robust digital strategy. To make sure you attract, engage, and convert patients online, consider these three areas:
Last week, the CDC reported that over 40% (142M) of Americans had received at least one dose and 30% (98M) had been fully vaccinated. While this is certainly worth celebrating, particularly as numbers continue to rise, it is worth digging into how these numbers are rising across demographics and in particular, races. For example, of those who reported their race/ethnicity to the CDC*, nearly two-thirds were White (65%), 11% were Hispanic, 8% were Black, 5% were Asian, 1% were American Indian or Alaska Native, and <1% were Native Hawaiian or Other Pacific Islander. Additionally, 9% reported multiple or “other.”
This blog was originally published on AWS.com on April 21. The last few months have brought a lot of highs: the approval of multiple COVID-19 vaccines, the vaccination of more than 86 million Americans, and an overall decline in cases nationally. At Kyruus, we have celebrated the success of our health system customers in facilitating vaccine access, who through our partnership, have scheduled over 400,000 vaccine appointments.
Last month, we invited Mike Dozier, VP Chief Information Officer at Ochsner Lafayette General, and Chris Castellano, VP of Customer Experience Channels at Banner Health, for a discussion on using the vaccine rollout to rebuild consumer relationships.
2020 was a year filed with change and learning–learning how to operate access centers remotely, learning how to accelerate digital roadmaps, and learning how to launch and scale virtual care programs. And as we continue to deal with the pandemic and plan for the rollout of the COVID-19 vaccine to people across the country, many of us continue to find ourselves in a position of learning. This desire for knowledge (and accessing it) will be essential over the coming months and it is also something that is clear from our most read content pieces–healthcare leaders need the latest insights into how consumers find and access care, analytics to understand the state of their access experience, and proven strategies from other organizations on how to transform digital access. To stay informed in 2021 and make a difference in how patients access care, check out the list below of the four most downloaded resources from 2020: