The digital front door is not a new concept in healthcare. Before COVID-19, many organizations were already investing in their digital properties to capture the attention of healthcare consumers. While most had patient portals and find-a-providers, some driving engagement beyond their site by using local listings, adoption for newer technologies, like mobile applications, virtual care, and online scheduling remained low.
COVID-19 has highlighted the need for better access to care, particularly to mental and behavioral health treatments, which are often under-funded, under-resourced, and inaccessible for many individuals. To shed light on the challenges that healthcare workers and the communities they serve are facing during this time and what organizations can do to help, Kyruus recently held a virtual forum on “Meeting Our Communities’ Mental Health Needs During and After COVID-19,” featuring Dr. Gary Gottlieb, Professor of Psychiatry at Harvard Medical School and former CEO of Partners in Health and Partners HealthCare; Dr. Chi Huang, Executive Medical Director of General Medicine and Hospital Medicine Shared Services at Wake Forest Baptist Health; and Dr. Mark Hyman Rapaport, Reunette Harris Chair of Psychiatry and Behavioral Sciences at Emory University School of Medicine and Chief of Psychiatric Services at Emory Healthcare.
The COVID-19 pandemic has highlighted the need–and demand–for a more modern healthcare consumer experience that incorporates digital tools to drive easy, frictionless access to care. Though most health systems have laid groundwork for this new era of healthcare, the onset of COVID-19 has sped up the process exponentially. As website traffic has skyrocketed with consumers seeking information, assistance, and access online, digital technology has played a powerful role in helping health systems triage and route patients effectively.
Earlier this week we were fortunate to host some of the country’s pre-eminent thought leaders at what was our sixth Annual Thought Leadership on Access Symposium (ATLAS). This year’s theme was “Expanding Boundaries. Removing Barriers.” “Expanding Boundaries” let us explore inspiring ways health system leaders are innovating around patient access and responding to industry dynamics, which increasingly point to a shift in care delivery outside of the walls of health systems.
With consumers increasingly turning to the web to search for care, enhancing their digital presence is a key priority for many health systems. This was particularly important for newly-formed Prisma Health (formerly Greenville Health System and Palmetto Health), who, though not new to healthcare, was a new brand to consumers. On our recent webinar, “Putting Providers at the Forefront of Access,” Prisma Chief Digital Officer, Dr. Nick Patel, spoke with Kyruus CEO and Co-Founder, Dr. Graham Gardner, about their initiative to transform patient access online and how they engaged providers in the process.
As the first point of contact for many consumers searching for care, your access center and your agents are essential ambassadors of your brand. And in an era where patient loyalty is up for grabs, delivering personalized service over the phone can transform a single call into a lifelong relationship with your health system. On our recent webinar, Dave Kriesand, Vice President of Banner Health’s Customer Experience Center, shared how they’re differentiating their access experience by making it easier for patients to find care that meets their unique needs.