An Annual Thought Leadership in Access Symposium (ATLAS) Report Out
On October 27-28, 85 executives from some of the leading health systems gathered at the Annual Thought Leadership on Access Symposium (ATLAS) to share best practices and learn the latest advancements in patient access, provider data management, and clinician engagement. Day 2 featured a rich line-up of thought leaders on consumer-centered healthcare delivery, and several presenters referenced the latest consumer behavior research, The Consumer’s Path to Finding a Healthcare Provider, in illustrating how digital health strategies can enhance patient experience and access.
John Englehart, CMO at Hospital for Special Surgery, and Chris Boyer, SVP of digital and creative at ReviveHealth, sat down for a discussion on enhancing engagement. The veteran marketing leaders agreed that regardless of patients’ motivations or priorities, they are taking an increasingly active role in managing their healthcare and hospitals must serve their appetite for information and equip them with tools to simplify the physician search process.