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Kyruus Blog

Keynote Spotlight: Former CEO of Cleveland Clinic Shares How to Expand the Boundaries of Healthcare

The Annual Thought Leadership on Access Symposium (ATLAS) is just around the corner! The sixth annual ATLAS will be held in Boston from September 23 - 24. To kick off our event, we are thrilled to host Dr. Toby Cosgrove, former President & CEO to Cleveland Clinic and current advisor to Google, Health Cloud and Life Sciences. 

Topics: ATLAS Conference Digital Patient Experience Patient Access

5 Reasons to Attend ATLAS 2019!

The countdown to the Annual Thought Leadership on Access Symposium (ATLAS) is on! Now into its sixth year, ATLAS will be held in Boston from September 23 - 24. The theme of this year’s conference is ‘Expanding Boundaries. Removing Barriers.’ and health system leaders will come together to share best practices and explore ways to innovate and expand patient access enterprise-wide. 

We kept attendees top-of-mind while designing this year’s program. The schedule is meant to spark discussions around new ways to engage patients and modernize the patient experience.

Topics: ATLAS Conference

Why Systemness Matters for Health Systems


I had the pleasure of speaking to many of you this month in Boston at the 5th Annual Thought Leadership on Access Symposium (ATLAS) and I shared my own ideas on the customer experience. I shared my own personal stories of giving birth, of growing up with a dad who worked in the ER as a doctor for 35 years, and how today we are seeing the consumerization of healthcare. I met many of you and really enjoyed hearing how you work to create an improved patient experience for your healthcare clients. If you saw my closing keynote you know I believe customer experience is key in healthcare. The goal should be to create an experience that meets each customer’s needs in a personalized and convenient way. Systemness is a powerful way to join together the various aspects of healthcare to create a cohesive experience for customers.

Topics: ATLAS Conference Patient Experience Patient Access

Blog Series: ATLAS 2018 Breakout Track—Exploring New Frontiers of Patient Access

Tell us about the track you’re leading at ATLAS:

I’ll be leading the “Exploring New Frontiers of Patient Access” track, which is incredibly timely and important given the velocity of discussions I’ve been in with customers who are eager to push patient access boundaries at their health systems.

My track includes three sessions:

  • New Revenue Streams & Opportunities for Health Systems in Venture Capital
  • Expanding Access Beyond Hospital Walls: Alternative Sites of Care
  • AI, Chatbots & Other Emerging Technologies

Topics: ATLAS Conference Digital Patient Experience Patient Access marketing

Understanding Patients and Providing Personalized Experiences in Healthcare


It is in the most difficult times in a person's life that an organization has the opportunity to step up and make a difference. This is especially true in health care. A consistent patient experience is the key to providing a premium care experience and building loyalty. When we don't do this, customers are often inconvenienced, or at worst, receive costly, inappropriate care.

Topics: ATLAS Conference Patient Experience Patient Access Access Center Provider Networks

Blog Series: ATLAS 2018 Breakout Track—Driving Your Health System's Digital Transformation

Tell us about the track you’re leading at ATLAS:

The Driving Your Health System’s Digital Transformation track at this year’s ATLAS focuses on a topic that has been defined as the “use of technology to radically change the performance or reach of an enterprise,” per the widely recognized definition of MIT Sloan professor George Westerman. We will be covering topics ranging from how to introduce digital transformation initiatives into your organization, to physician engagement in the context of said initiatives, along with real narratives from leaders who have taken digital transformation journeys at their respective organizations.

Topics: ATLAS Conference Digital Patient Experience Patient Access marketing

Blog Series: ATLAS 2018 Breakout Track—Positioning Access as a Strategic Imperative

Tell us about the track you’re leading at ATLAS:

I am fortunate enough to be leading what I consider to be an extremely important and engaging track at ATLAS: Positioning Access as a Strategic Imperative. While many organizations are thinking about patient access, few are moving fast enough to keep up with the consumer-driven healthcare era.

Topics: ATLAS Conference Patient Experience Patient Access

ATLAS 2017 Key Takeaways on Transforming Patient Access

The fourth Annual Thought Leadership on Access Symposium (ATLAS) was filled with presentations and panels focused on taking a multi-channel access approach, aligning organizational strategies with consumer behaviors, and ways to engage physician leaders effectively to navigate change management. With powerful keynotes, great main stage presentations, and half a day of focus breakout tracks, there were so many great insights that it was hard to narrow them down, but here are some of the top takeaways:

Topics: ATLAS Conference

Final Countdown: Annual Thought Leadership on Access Symposium 2017!

The fourth Annual Thought Leadership on Access Symposium (ATLAS) is officially less than one month away!

The conference schedule is live and filled with dynamic speakers from forward-thinking hospitals and health systems across the country joining us for this year’s ATLAS. The program is filled with presentations and panels centered around our theme—Patient Access in Focus: Staying Ahead in a Shifting Landscape. Here are a few schedule highlights:

Topics: ATLAS Conference

What to Expect at ATLAS 2017 - Top 5 Reasons to Register Now

The Annual Thought Leadership on Access Symposium (ATLAS) is a conference for healthcare executives and thought leaders to meet and exchange best practices on improving the patient experience. Through engaging presentations, panels, and networking events, attendees have the opportunity to gain powerful insights to take back to their organizations about enhancing patient access, care coordination, provider network management, digital engagement, and more.

Topics: ATLAS Conference