Kyruus Blog

Provider Data Management: The Foundation for Successful Digital Marketing

"You can’t have an e-commerce or online strategy without a catalog, it’s impossible. ...It’s the foundational struts of everything else that you do."
– Aaron Martin, EVP, Chief Digital Officer at Providence St. Joseph Health

Rich data is critical for any successful marketing campaign. And with so many consumers going online to search for providers, it’s important for health systems to leverage provider data strategically to attract and convert savvy online healthcare consumers.

For the digital team at Providence St. Joseph Health, effective provider data management is the first step in capturing these consumers and providing a “catalog” of providers so they can find the right provider at the right time. Hear more about how they are leveraging accurate, robust provider data to stand out against the competition and engage online consumers:


To learn how provider data management can serve as the foundation for your health system’s strategic initiatives, download our white paper.

Topics: Patient Experience Patient Access Provider Networks Patient-Provider Matching Provider Data Management