Infographic: The Growing Role of Health Plans in the Search for Care
Our latest infographic summarizes new findings from our annual consumer survey that shows a growing number of people interact with health plan websites when seeking care. In fact, over half (52%) of online researchers consult a health plan website in their search for a new provider—up more than ten percentage points from last year. For more consumer insights, download the full 2021 Patient Access Journey Report.
Provider-payer collaboration continues to gain traction in the healthcare industry. In a recent HealthIT Answers article, Mark Menton, General Manager of Kyruus’ HealthSparq division, shared results from a 2021 Wakefield Research survey that found 92% of providers want greater collaboration with health plans. He also shared his own belief that collaboration is important on both sides of the equation – and that partnerships between health systems and health plans have the potential to drastically change the patient and member experience for the better.
Learn how forward-thinking health systems are looking at health plan directories as an opportunity for growth by downloading our white paper, Bridging Provider & Payer Digital Care Navigation Gaps: Three Reasons to Make Health Plan Connectivity Part of Your Health System’s Patient Acquisition Strategy.