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Kyruus Blog

Megan LaFlamme

Recent Posts by Megan LaFlamme:

Relationships Between Health Systems and Patients Can Start and End with a Provider

Finding the right match between consumers and providers is a key part to establishing a long-term relationship between patients and healthcare providers. Health systems are well-equipped to facilitate the relationship and consumers recognize their critical role in this.

Topics: Physicians Digital Patient Experience Patient Access Patient Engagement Patient-Provider Matching

Three Ways Poor Provider Data Hurts Core Business Processes

In a previous blog post, we looked at how outdated provider directories can negatively impact patient access. This post explores the importance of effective provider data management and accurate provider directories in streamlining key operational processes across a health system.

Topics: Patient Access Provider Network Patient Engagement Patient-Provider Matching Provider Data Management

From Online Consumers to In-Office Patients: The Rise of Digital Marketing in Healthcare

Historically, healthcare providers have relied heavily on word of mouth to attract new patients. In many ways, this channel is still reliable as 50% of consumers report “friends and family” as their top resource for researching providers. But study after study has shown that healthcare consumers are spending more time online—from patient portals, to online appointment scheduling and health data tracking on mobile apps. Even when they do consult family members about a provider, many still go online to exercise due diligence, so it’s critical for health systems to differentiate themselves online.

Topics: Digital Patient Experience Patient Access Patient Engagement Patient-Provider Matching

New Report: Health System and Hospital Call Centers Face Gaps in Patient-Provider Matching

Patient experience is quickly becoming a top priority for health systems across the country. For many patients, the experience begins with a phone call to schedule an appointment. While demand for online booking options is increasing, call centers are still the preferred point of entry for many patients.

Topics: Patient Experience Patient Access Access Center Patient Engagement Patient-Provider Matching

Three Elements Your Find-a-Doc Needs to Drive Patient Conversion

64%. That’s the share of patients Accenture says will use self-scheduling online by 2019. This underscores the critical role your find-a-doc site plays in attracting online consumers and converting their demand to booked appointments. Despite health systems nationwide prioritizing patient experience and patient access, many are still falling short in being able to match patients with the right providers through their provider finder sites. As a starting point for evaluating your organization’s find-a-doc, consider how it fares when it comes to the three key elements below:

Topics: Patient Access Patient Engagement Patient-Provider Matching Provider Finder