Fueled by the COVID-19 pandemic, workforce shortages in the healthcare industry continue to be front-page news, with providers and staff alike being asked to do more—much more—with less. Not surprisingly, in a recent Kyruus survey, providers cited staffing shortages that impact them and their staff as one of today’s top clinical and industry challenges.
Nearly 80% of providers say a high-quality digital presence on their healthcare organization’s find-a-provider website is extremely or very important, according to Kyruus’ recent survey of 200 providers. The new study revisits a 2019 survey and reveals fresh insights from providers about the importance of a strong digital profile, including:
The rise of healthcare consumerism, growing demands for convenient self-service options, and the pandemic all contributed to a perfect storm of consumer needs that pushed healthcare organizations to accelerate their digital roadmaps. That’s why Kyruus recently revisited its 2019 survey of 200 providers to find out their thoughts on digital access today—and to learn how their perspectives have changed over time.
The healthcare industry is evolving at an unprecedented rate to keep pace with changing customer needs, government mandates, and an onslaught of competition from emerging disrupters like Amazon and Walmart. Health systems and health plans are realizing that working together to create better, more consistent care access experiences is no longer a lofty goal for the future—and that collaboration needs to start now.
Our latest infographic summarizes new findings from our annual consumer survey that shows a growing number of people interact with health plan websites when seeking care. In fact, over half (52%) of online researchers consult a health plan website in their search for a new provider—up more than ten percentage points from last year. For more consumer insights, download the full 2021 Patient Access Journey Report.
Our new infographic spotlights key findings from our fifth annual survey of 1,000 healthcare consumers to reveal how today’s digitally-empowered consumers discover, select, and schedule care. It’s top-line information at a glance – and is the perfect precursor to the 2021 Patient Access Journey Report, which explores five-year trends as well as brand-new insights on the access journey for healthcare services and care sites (in addition to provider appointments) and the role of price transparency in consumer decision-making.