That medical groups and health systems share a commitment to delivering convenient, high-quality care in their respective settings isn’t surprising. What is eye-opening, however, is that despite their differences in size and structure, they face many of the same business challenges, such as fending off market competitors, acquiring and retaining patients to ensure profitability, and working to alleviate staff burnout.
With nearly 60% of consumers using the internet to find a new provider, it's critical for healthcare organizations to work with providers to ensure the profiles that appear on their websites and other digital properties are robust and accurate. While comprehensive provider information is important for everybody, the need is amplified for people of color, women, non-native English speakers, and those who identify as LGBTQ. In fact, research spearheaded by HealthSparq, Kyruus’ health plan division, reveals race, ethnicity, gender, and sexual orientation can impact people’s choices and preferences around providers as well as their experience with the healthcare system as a whole.
Keeping a steady pulse on both consumer and provider perspectives is vital to ensuring Kyruus’ solutions meet the needs of healthcare organizations and end-users alike. Conducting market research to uncover beliefs, actions, and preferences is an important part of the equation, and in 2022, Kyruus conducted surveys with both consumer and provider audiences:
It’s no secret: most healthcare organizations today are facing significant financial challenges—and there isn’t a single culprit to blame. Instead, it’s a perfect storm of circumstances fueled by an uncertain economy, workforce shortages, ongoing COVID-19 recovery, and public health issues such as RSV and the impact of delayed care.
Nearly 80% of providers say a high-quality digital presence on their healthcare organization’s find-a-provider website is extremely or very important, according to Kyruus’ recent survey of 200 providers. The new study revisits a 2019 survey and reveals fresh insights from providers about the importance of a strong digital profile, including:
The rise of healthcare consumerism, growing demands for convenient self-service options, and the pandemic all contributed to a perfect storm of consumer needs that pushed healthcare organizations to accelerate their digital roadmaps. That’s why Kyruus recently revisited its 2019 survey of 200 providers to find out their thoughts on digital access today—and to learn how their perspectives have changed over time.