Today’s healthcare consumers have a decided preference for digital self-service when it comes to searching for, selecting, and accessing care. These preferences are at the forefront in Kyruus’ newly released 2023 Care Access Benchmark Report, which highlights findings from a survey of 1,000 consumers.
We recently had the privilege of hosting Amber Welch, VP of Digital Marketing, Platforms & Planning from Ochsner Health and Teresa Andrea, VP & Chief Information Officer at Silver Cross Hospital in our latest webinar where they shared key insights into how they developed a successful provider data management strategy that is central to everything that they do.
Consumers want convenience, flexibility, and seamless digital access that includes self-service tools to help them confidently search for, select, and schedule care on their own terms.
As organizations are looking to make strategic technology investments that have significant impact across their organizations, centralized provider data management is a critical solution that solves many of the data-oriented challenges they face today. Investing in a provider data management strategy offers organizations the ability to power enterprise-wide initiatives for patients, providers, and staff leveraging consistent data across those experiences.
Connecting people to the right care is a critical first step in the complex patient access journey. To better understand how healthcare organizations can evolve their patient access strategies to meet consumer needs, Kyruus has surveyed consumers for the last six years to understand their preferences when it comes to searching for, selecting, and accessing care.
Today's consumer is accustomed to doing everything online—and its no shock that this preference carries over into how they find and book care, turning to digital channels more and more. A recent Kyruus survey showed that over 40% of consumers say they’d prefer to book their medical appointments online, half of whom would even switch providers for the ability to do so.