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Kyruus Blog

Genny Gordon

Recent Posts by Genny Gordon:

Putting Providers at the Forefront of Access: Learnings from Prisma Health

With consumers increasingly turning to the web to search for care, enhancing their digital presence is a key priority for many health systems. This was particularly important for newly-formed Prisma Health (formerly Greenville Health System and Palmetto Health), who, though not new to healthcare, was a new brand to consumers. On our recent webinar, “Putting Providers at the Forefront of Access,” Prisma Chief Digital Officer, Dr. Nick Patel, spoke with Kyruus CEO and Co-Founder, Dr. Graham Gardner, about their initiative to transform patient access online and how they engaged providers in the process.

Topics: Digital Clients Patient Experience Patient Access Provider Data Management Change Management Online Scheduling

Modernizing the Patient Experience: Piedmont Healthcare's Journey to Implementing Online Scheduling

Watch the Piedmont Booking Experience Yourself

As technology becomes increasingly involved in all aspects of our lives, today’s patients are looking to interact with health systems in new ways, whether it’s communicating with a provider via video or booking their next appointment online. And while ⅔ of patients are more likely to choose a provider with online scheduling, according to a recent study, few organizations offer the modern digital capabilities patients have come to expect from their healthcare experience.1

Topics: Digital Patient Experience Patient Access Change Management

Insights from Becker's Hospital Review 10th Annual Meeting

Last week, members of our team attended the Becker’s Annual Meeting in Chicago and had the opportunity to hear from health system executives and other industry leaders about the challenges they face and the opportunities they see around the evolving healthcare landscape. Across sessions, discussions focused on the ways in which health systems are rethinking patient engagement strategies and innovating to better meet the needs of today’s healthcare consumers. In particular, the following emerged as key themes:

Topics: Healthcare Conferences Analytics Patient Experience Patient Access Patient Engagement

Baystate Health's Story: Personalizing the Patient Experience by Engaging the Right Stakeholders

In recent years, patient experience has transformed from an industry buzzword to a serious initiative for many of the country’s leading health systems. Why? As patients become savvy consumers and their options for care expand, they are prioritizing things like experience and quality of care and are willing to switch organizations to get it. In fact, a new Press Ganey report revealed that patient experience is 5x more effective than marketing tactics at driving patient loyalty.1

Topics: Clients Patient Experience Patient Access Access Center Provider Networks Provider Directories Provider Data Management Online Scheduling

Do You Have a “Doctor Famous” Problem?

“Hello? I’d like to schedule an appointment with Doctor Famous.”

Many consumers rely on a familiar name when selecting a provider, whether it’s one they read about in US News and World Report’s latest hospital rankings or a recommendation from a neighbor or family member. But often times, when consumers call to schedule with these providers, they find that “Doctor Famous” is booked out for weeks, if not months. With convenience being a top priority for many consumers, waiting that long just isn’t an option. If this is the case, how does one begin the process of finding another provider that they trust?

Topics: Clients Patient Experience Patient Access Access Center Provider Networks Provider Directories Provider Data Management Online Scheduling

Infographic: Keeping Pace with an Evolving Patient Access Journey

Today’s consumers are “shopping” for healthcare now more than ever. And while convenient care options and access to rich provider information are driving healthcare consumers’ decisions around selecting care, insights from our second annual patient access report show that cohesiveness in the patient access experience is lacking.

Topics: Digital Patient Experience Patient Access Access Center Online Scheduling

The Case for Online Scheduling

While we’re all aware that healthcare is a bit behind other industries on consumer engagement, we can’t understate that our objectives and complexities far exceed airfare and fine dining. Even still, the voice of the healthcare consumer is strengthening and it's changing the conversation about healthcare and how it's delivered. As patients take a more active role in their care and that of their relatives, they are spending more time online —and they expect their interactions to be more convenient, accessible, and digital.

Topics: Patient Access Provider Data Management Online Scheduling

Laying the Foundation for Enhanced Patient Access: The Importance of Analytics

Analytics are becoming increasingly important in healthcare: marketers use it to optimize their campaigns, population health researchers use it to identify at-risk populations, and physicians use it to decide which drugs to prescribe. However, with healthcare organizations and patients generating so much data, it’s sometimes impossible to make sense of it–or make the data actionable. In fact, the amount of health information produced is doubling every three years, and by 2020 it is estimated to double every 73 days.1 And while the quantity of data is intimidating for most, it also offers health systems an opportunity to drive change, especially to improve patient access.

As the healthcare landscape continues to evolve and patients seek out convenient and affordable care, being able to leverage existing data will be critical to expanding access to care and maintaining patient loyalty. Here’s how to use your data to lay the foundation for enhanced access:

Topics: Analytics Patient Access Provider Data Management

Centralized Provider Data: Powering Effective Referral Management

With great certainty, we get patients to the right doctors — every time.
– Andi Kolodny, Director, Physician Referral Services at Hospital for Special Surgery

At Hospital for Special Surgery (HSS), one of the nation’s leading orthopedic hospitals, providers are grouped into very specialized service lines. When appropriate routing requires such a granular knowledge of providers’ unique expertise, Andi Kolodny’s team in the Physician Referral Services Center rely heavily on rich provider information to help them make quick, informed decisions about which providers a patient should see. By leveraging a centralized provider directory, the HSS team is able to understand each physician’s unique expertise, as well as logistical information to meet patients’ needs (e.g., insurances accepted and provider practice locations), and get patients to the right provider, every time.

Topics: Provider Networks Patient-Provider Matching Provider Data Management

Provider Data Management: The Foundation for Successful Digital Marketing

"You can’t have an e-commerce or online strategy without a catalog, it’s impossible. ...It’s the foundational struts of everything else that you do."
– Aaron Martin, EVP, Chief Digital Officer at Providence St. Joseph Health

Topics: Patient Experience Patient Access Provider Networks Patient-Provider Matching Provider Data Management