Kyruus Blog

Genny Gordon

Recent Posts by Genny Gordon:

Patient Perspectives on Virtual Care Part 2: How to Differentiate Your Virtual Care Experience

As we discussed in the first blog of our series, How to Increase Awareness of and Access to Virtual Care, virtual care has seen a surge in adoption since the onset of the pandemic earlier this year. While it is very important for healthcare organizations to look for ways to market these services and ensure access to information about which providers deliver care virtually, it is just as important to look at the experiences patients are having with virtual care.

Topics: Digital Patient Experience Patient Access Patient Engagement Online Scheduling marketing

What April’s Consumer Search Behavior is Telling Us About Coronavirus & How to Prepare for Recovery

How to read this graph: The boxes represent if a term appeared in the top 10 condition-based search terms for a day within a given week, while the darkness of the color represents the volume of the searches for those terms.*

As of this week, the CDC reported more than 1M confirmed cases of COVID-19 and close to 70K deaths across the United States. Yet, despite these grim figures, data indicates that several states may have reached their peaks, including former hotspot, New York City, where there has been a continued decline in both deaths and hospitalizations due to COVID-19. Meanwhile, other states have already begun the process of reopening their economies. So now the conversation for health systems is starting to shift from simply how to respond to the pandemic to what steps to take to move forward and open up more access for unrelated appointment needs.

Topics: Digital Analytics Patient Access Access Center Online Scheduling

What Consumer Search Behavior is Telling Us About Coronavirus & Implications for Access to Care

How to read this graph: The bars illustrate the total number of searches for a term (e.g. diabetes) over the month via the Kyruus ProviderMatch platform and the heatmap breaks the data out by week.

While people across the world have had to adjust their lives in the face of the coronavirus crisis, hospitals, health systems, their staff, and the patients turning to them for care have undoubtedly felt the greatest impact. Healthcare organizations face the tough task of not only caring for the influx of patients needing assessment and care for coronavirus, but also ensuring they effectively facilitate care for patients in their communities with non-COVID-related medical needs, such as chronic conditions, mental health, and cancer.

Topics: Analytics Patient Access Patient-Provider Matching Provider Data Management

How Health Systems Can Attract Millennials

 

This is the first in a three part series focused on helping healthcare leaders understand how different generations access care to improve engagement and brand loyalty.

Did you know that millennials are projected to overtake Baby Boomers as the largest generation in 2019? In 2016, they numbered 71 million, while Baby Boomers numbered 74 million.1 However, with millennials about to represent the largest contingency of the US population, health systems need to strategize ways to not only understand the needs of these younger consumers, but also develop programs to capture their attention and win their loyalty. 

Topics: Digital Patient Experience Patient Access Online Scheduling

Putting Providers at the Forefront of Access: Learnings from Prisma Health

With consumers increasingly turning to the web to search for care, enhancing their digital presence is a key priority for many health systems. This was particularly important for newly-formed Prisma Health (formerly Greenville Health System and Palmetto Health), who, though not new to healthcare, was a new brand to consumers. On our recent webinar, “Putting Providers at the Forefront of Access,” Prisma Chief Digital Officer, Dr. Nick Patel, spoke with Kyruus CEO and Co-Founder, Dr. Graham Gardner, about their initiative to transform patient access online and how they engaged providers in the process.

Topics: Digital Clients Patient Experience Patient Access Provider Data Management Change Management Online Scheduling

Modernizing the Patient Experience: Piedmont Healthcare's Journey to Implementing Online Scheduling

Watch the Piedmont Booking Experience Yourself

As technology becomes increasingly involved in all aspects of our lives, today’s patients are looking to interact with health systems in new ways, whether it’s communicating with a provider via video or booking their next appointment online. And while ⅔ of patients are more likely to choose a provider with online scheduling, according to a recent study, few organizations offer the modern digital capabilities patients have come to expect from their healthcare experience.1

Topics: Digital Patient Experience Patient Access Change Management

Insights from Becker's Hospital Review 10th Annual Meeting

Last week, members of our team attended the Becker’s Annual Meeting in Chicago and had the opportunity to hear from health system executives and other industry leaders about the challenges they face and the opportunities they see around the evolving healthcare landscape. Across sessions, discussions focused on the ways in which health systems are rethinking patient engagement strategies and innovating to better meet the needs of today’s healthcare consumers. In particular, the following emerged as key themes:

Topics: Healthcare Conferences Analytics Patient Experience Patient Access Patient Engagement

Baystate Health's Story: Personalizing the Patient Experience by Engaging the Right Stakeholders

In recent years, patient experience has transformed from an industry buzzword to a serious initiative for many of the country’s leading health systems. Why? As patients become savvy consumers and their options for care expand, they are prioritizing things like experience and quality of care and are willing to switch organizations to get it. In fact, a new Press Ganey report revealed that patient experience is 5x more effective than marketing tactics at driving patient loyalty.1

Topics: Clients Patient Experience Patient Access Access Center Provider Networks Provider Directories Provider Data Management Online Scheduling

Do You Have a “Doctor Famous” Problem?

“Hello? I’d like to schedule an appointment with Doctor Famous.”

Many consumers rely on a familiar name when selecting a provider, whether it’s one they read about in US News and World Report’s latest hospital rankings or a recommendation from a neighbor or family member. But often times, when consumers call to schedule with these providers, they find that “Doctor Famous” is booked out for weeks, if not months. With convenience being a top priority for many consumers, waiting that long just isn’t an option. If this is the case, how does one begin the process of finding another provider that they trust?

Topics: Clients Patient Experience Patient Access Access Center Provider Networks Provider Directories Provider Data Management Online Scheduling

Infographic: Keeping Pace with an Evolving Patient Access Journey

Today’s consumers are “shopping” for healthcare now more than ever. And while convenient care options and access to rich provider information are driving healthcare consumers’ decisions around selecting care, insights from our second annual patient access report show that cohesiveness in the patient access experience is lacking.

Topics: Digital Patient Experience Patient Access Access Center Online Scheduling