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Kyruus Blog

Genny Gordon

Recent Posts by Genny Gordon:

Do You Have a “Doctor Famous” Problem?

“Hello? I’d like to schedule an appointment with Doctor Famous.”

Many consumers rely on a familiar name when selecting a provider, whether it’s one they read about in US News and World Report’s latest hospital rankings or a recommendation from a neighbor or family member. But often times, when consumers call to schedule with these providers, they find that “Doctor Famous” is booked out for weeks, if not months. With convenience being a top priority for many consumers, waiting that long just isn’t an option. If this is the case, how does one begin the process of finding another provider that they trust?

Topics: Patient Access Patient Experience Access Center Online Scheduling Clients Provider Directories Provider Networks Provider Data Management

Infographic: Keeping Pace with an Evolving Patient Access Journey

Today’s consumers are “shopping” for healthcare now more than ever. And while convenient care options and access to rich provider information are driving healthcare consumers’ decisions around selecting care, insights from our second annual patient access report show that cohesiveness in the patient access experience is lacking.

Topics: Patient Access Patient Experience Access Center Online Scheduling Digital

The Case for Online Scheduling

While we’re all aware that healthcare is a bit behind other industries on consumer engagement, we can’t understate that our objectives and complexities far exceed airfare and fine dining. Even still, the voice of the healthcare consumer is strengthening and it's changing the conversation about healthcare and how it's delivered. As patients take a more active role in their care and that of their relatives, they are spending more time online —and they expect their interactions to be more convenient, accessible, and digital.

Topics: Provider Data Management Patient Access Online Scheduling

Laying the Foundation for Enhanced Patient Access: The Importance of Analytics

Analytics are becoming increasingly important in healthcare: marketers use it to optimize their campaigns, population health researchers use it to identify at-risk populations, and physicians use it to decide which drugs to prescribe. However, with healthcare organizations and patients generating so much data, it’s sometimes impossible to make sense of it–or make the data actionable. In fact, the amount of health information produced is doubling every three years, and by 2020 it is estimated to double every 73 days.1 And while the quantity of data is intimidating for most, it also offers health systems an opportunity to drive change, especially to improve patient access.

As the healthcare landscape continues to evolve and patients seek out convenient and affordable care, being able to leverage existing data will be critical to expanding access to care and maintaining patient loyalty. Here’s how to use your data to lay the foundation for enhanced access:

Topics: Provider Data Management Patient Access Analytics

Centralized Provider Data: Powering Effective Referral Management

With great certainty, we get patients to the right doctors — every time.
– Andi Kolodny, Director, Physician Referral Services at Hospital for Special Surgery

At Hospital for Special Surgery (HSS), one of the nation’s leading orthopedic hospitals, providers are grouped into very specialized service lines. When appropriate routing requires such a granular knowledge of providers’ unique expertise, Andi Kolodny’s team in the Physician Referral Services Center rely heavily on rich provider information to help them make quick, informed decisions about which providers a patient should see. By leveraging a centralized provider directory, the HSS team is able to understand each physician’s unique expertise, as well as logistical information to meet patients’ needs (e.g., insurances accepted and provider practice locations), and get patients to the right provider, every time.

Topics: Patient-Provider Matching Provider Data Management Provider Networks ATLAS Conference

The Power of Provider Data Management

We all make dozens of decisions a day, many of which are informed by data. From the recommended products we buy on Amazon to precision cancer treatments, data serves as the foundation to many of the choices we make. However, even when we’re surrounded by data, it isn’t always accessible. Many of today’s patients, for example, are acting more like savvy consumers and are conducting research on providers before booking an appointment.

Topics: Patient-Provider Matching Patient Experience Provider Data Management Provider Directories Provider Networks