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Kyruus Blog

Aaron Clifford, Binary Fountain

Recent Posts by Aaron Clifford, Binary Fountain:

Managing Your Brand's Reputation Across the Web

As healthcare marketers evolve their strategies for patient engagement and acquisition, this quote from social media expert Brian Solis really stands out to me: "Welcome to a new era of marketing and service in which your brand is defined by those who experience it." In this new era in health care, 77% of people search online before making an appointment, 75% say online ratings and review sites have influenced their physician selection, and 47% of patients are willing to go out-of-network based on reviews. With healthcare consumer expectations rising and competing providers only a click away, how do we manage the reputation of our healthcare brands across the digital landscape?

Topics: Digital Patient Experience Patient Access