Kyruus Blog

Blog Series: ATLAS 2018 Breakout Track—Exploring New Frontiers of Patient Access


Tell us about the track you’re leading at ATLAS:

I’ll be leading the “Exploring New Frontiers of Patient Access” track, which is incredibly timely and important given the velocity of discussions I’ve been in with customers who are eager to push patient access boundaries at their health systems.

My track includes three sessions:

  • New Revenue Streams & Opportunities for Health Systems in Venture Capital
  • Expanding Access Beyond Hospital Walls: Alternative Sites of Care
  • AI, Chatbots & Other Emerging Technologies

This is the first year we’re focusing a track on access beyond the walls of the health system, as it’s such a critical component of our customers’ strategies to answer the demands of patients for more convenient, transparent, and timely access to care.

How does this track relate to this year’s theme of systemness?

Systemness doesn’t mean sameness, in my opinion. The Becker’s Hospital Review article defining systemness accepts that the path may vary for individual systems and that modern enterprise systems and business processes need to drive value of integrated care delivery through agility and diversity, not monolithic approaches. While healthcare has a long history with clinical data interoperability, providing multiple views of patient data in new workflows and channels is where we’re seeing health systems innovating in their approach to 360-degree views of their patient for improved care coordination, communication and engagement.

Of course, this means health systems can leverage new types of products to enhance patient connections to their care, provide access channels to patients on their terms, and allow for even further transparency to drive a more personalized experience. With patient experience and satisfaction being important metrics for health systems, executing on a systemness strategy to push the boundaries of patient access is an imperative for success.

What’s another trend you are watching closely in healthcare?

It’s hard to pick out just one trend. I continue to be fascinated by consumer and business adoption of products that allow people to connect to their health information. The new Apple Watch with the ECG sensor, while not a diagnostic-quality standalone device, is giving consumers the ability to care for their health in new and very personal ways. Then you have the ability to take all of this accumulated data and share it with providers to help drive more personalization of wellness and care planning. Many challenges come with this, but I think it’s ultimately transformative as we get more of our population engaged with preventative care.

A related trend, which was driven home for me after a summer family trip to Montana and Wyoming, is how health systems are changing approaches to deliver quality care to population-sparse locations, where recruiting primary care and specialist providers is difficult. By necessity, a blended approach of offerings from phone-based check-ins, to retail clinics to virtual visits are required  to reach those populations – the next step is easier management of all of these care sites and capabilities on top of systemness investments.

What are you most looking forward to at ATLAS?

It’s my first ATLAS, so I’m incredibly excited to meet even more of our customers and hear what they’ve been successful with and what they’re trying to improve upon. ATLAS is set up to be a forum to share and learn, not just sit and listen. The ability to deliver quality care and outcomes gets more complicated every day, so I’m hoping to learn from the attendees about how they’re using systemness as an advantage.

Visit our first two blogs in the series to learn more about the Positioning Access as a Strategic Imperative and Driving Your Health System's Digital Transformation track and be sure to register today! 

Topics: ATLAS Conference Digital Patient Experience Patient Access Marketing