The demand for greater scrutiny and closer management of the financial relationships between physicians and industry is occurring at the very time when the need for provider-industry collaboration is also increasing. The pressures call for new ways of approaching both the risks and benefits of physician-industry interactions.
Hear the perspective of David Blake, Chief Compliance Officer at Cedars-Sinai Medical Center and Leon Goldman, Kyruus Product Advisor and former CCO at Beth Israel Deaconess Medical Center on:
- Establishing an organization wide strategic approach for managing and promoting collaboration.
- Identifying best practices for engaging physicians and leveraging data.
- The importance of preparing NOW for the Sunshine Act and CMS' expected final regulation.