Kyruus Blog

The fourth Annual Thought Leadership on Access Symposium (ATLAS) was filled with presentations and panels focused on taking a multi-channel access approach, aligning organizational strategies with consumer behaviors, and ways to engage physician leaders effectively to navigate change management. With powerful keynotes, great main stage presentations, and half a day of focus breakout tracks, there were so many great insights that it was hard to narrow them down, but here are some of the top takeaways:

At a recent ReDev Boston presentation, Kyruus co-founder, Julie Yoo, presented on the patient access problem facing patients across America. Many audience members expressed shock at the statistics around how difficult it is for patients to receive care throughout the US, stating that they had no idea it was “that bad.”

As healthcare marketers evolve their strategies for patient engagement and acquisition, this quote from social media expert Brian Solis really stands out to me: "Welcome to a new era of marketing and service in which your brand is defined by those who experience it." In this new era in health care, 77% of people search online before making an appointment, 75% say online ratings and review sites have influenced their physician selection, and 47% of patients are willing to go out-of-network based on reviews. With healthcare consumer expectations rising and competing providers only a click away, how do we manage the reputation of our healthcare brands across the digital landscape?

Health systems across the country are increasingly creating centralized access centers in order to improve patient access. We recently partnered with Culbert Healthcare Solutions to deliver a three-part webinar series focusing on the different aspects of transitioning to a centralized patient access model. Missed the webinars? Access them at the links below or check out our key takeaways from the series.

The fourth Annual Thought Leadership on Access Symposium (ATLAS) is officially less than one month away!

The conference schedule is live and filled with dynamic speakers from forward-thinking hospitals and health systems across the country joining us for this year’s ATLAS. The program is filled with presentations and panels centered around our theme—Patient Access in Focus: Staying Ahead in a Shifting Landscape. Here are a few schedule highlights:

Health systems and hospitals are increasing their emphasis on improving patient access to attract new patients and retain existing ones. Access centers and their staff play a central role in this initiative, yet they face unnecessary hurdles with such essential tasks as finding an appropriate provider and booking appointments.

Average new patient appointment wait times have increased by 30% across the US since 2014, and at the same time provider schedules often go underutilized.  Accounting for this apparent contradiction, known as the “patient access paradox,”  has led many health systems to explore different approaches to patient access with dual goals of increasing provider schedule density and improving the patient experience.

The Annual Thought Leadership on Access Symposium (ATLAS) is a conference for healthcare executives and thought leaders to meet and exchange best practices on improving the patient experience. Through engaging presentations, panels, and networking events, attendees have the opportunity to gain powerful insights to take back to their organizations about enhancing patient access, care coordination, provider network management, digital engagement, and more.

In a previous blog post, we looked at how outdated provider directories can negatively impact patient access. This post explores the importance of effective provider data management and accurate provider directories in streamlining key operational processes across a health system.

There are so many digital marketing metrics to track, it can leave marketers with a serious case of TMI. Having too much data is overwhelming and looking at the wrong data is a waste of time. The key is to find the data that illustrates the new website visitors you’ve acquired, but also shows opportunity for meaningful optimizations. That raises the question: what metrics matter most for your hospital or health system?