Kyruus Blog

Tell us about the track you’re leading at ATLAS:

I’ll be leading the “Exploring New Frontiers of Patient Access” track, which is incredibly timely and important given the velocity of discussions I’ve been in with customers who are eager to push patient access boundaries at their health systems.

My track includes three sessions:

• New Revenue Streams & Opportunities for Health Systems in Venture Capital
• Expanding Access Beyond Hospital Walls: Alternative Sites of Care
• AI, Chatbots & Other Emerging Technologies
  
  

It is in the most difficult times in a person's life that an organization has the opportunity to step up and make a difference. This is especially true in health care. A consistent patient experience is the key to providing a premium care experience and building loyalty. When we don't do this, customers are often inconvenienced, or at worst, receive costly, inappropriate care.

Tell us about the track you’re leading at ATLAS:

The Driving Your Health System’s Digital Transformation track at this year’s ATLAS focuses on a topic that has been defined as the “use of technology to radically change the performance or reach of an enterprise,” per the widely recognized definition of MIT Sloan professor George Westerman. We will be covering topics ranging from how to introduce digital transformation initiatives into your organization, to physician engagement in the context of said initiatives, along with real narratives from leaders who have taken digital transformation journeys at their respective organizations.

In our recent webinar, The Changing Role of the Modern Access Center: Transitioning from Transaction to Experience, Sarah Kier, Director of Operations at Emory Healthcare, and Kelli Kessack, Director of Access and Engagement at USF Health described how they’re growing their organizations to expand access to care and deliver the ideal patient experience. During this webinar, they shared their experiences scaling their respective organizations to champion patient access and provider utilization.

The Clinical Summit is a new addition to the ATLAS program this year! Tell us more about it:

I am so pleased and excited to have the inaugural Clinical Summit precede ATLAS this year. The Summit has been designed as a forum to discuss some of the broader issues and necessary associated change management initiatives being navigated by clinical leaders in today’s healthcare landscape. It’s also a great opportunity for attendees to learn from one another, exchange ideas, and come away with both strategic and tactical insights that can be applied at their own organizations. We’ll hear from a variety of experts, from organizations both large and small, and learn from their experiences about what has worked, what hasn’t, and how they are continuing to drive towards success at their institutions.

Becoming the Go-To Source of Provider Information

A simple Google search of a provider name will reveal a number of digital health resources competing to share information that will attract patients. These sites cater to easy access to information, creating a snapshot of a provider’s practice so that consumers can quickly compare care options the same way they would a hairdresser or restaurant.

Tell us about the track you’re leading at ATLAS:

I am fortunate enough to be leading what I consider to be an extremely important and engaging track at ATLAS: Positioning Access as a Strategic Imperative. While many organizations are thinking about patient access, few are moving fast enough to keep up with the consumer-driven healthcare era.

The Healthcare Call Center Times Conference hosts healthcare leaders from across the country passionate about empowering their call centers to improve patient access. This year highlighted the growing importance of the call center in a health system’s strategy. Throughout the conference, three key themes stood out as critical ways call centers are thinking about their role in driving customer engagement and retention:

While we’re all aware that healthcare is a bit behind other industries on consumer engagement, we can’t understate that our objectives and complexities far exceed airfare and fine dining. Even still, the voice of the healthcare consumer is strengthening and it's changing the conversation about healthcare and how it's delivered. As patients take a more active role in their care and that of their relatives, they are spending more time online —and they expect their interactions to be more convenient, accessible, and digital.

Analytics are becoming increasingly important in healthcare: marketers use it to optimize their campaigns, population health researchers use it to identify at-risk populations, and physicians use it to decide which drugs to prescribe. However, with healthcare organizations and patients generating so much data, it’s sometimes impossible to make sense of it–or make the data actionable. In fact, the amount of health information produced is doubling every three years, and by 2020 it is estimated to double every 73 days.¹ And while the quantity of data is intimidating for most, it also offers health systems an opportunity to drive change, especially to improve patient access.

As the healthcare landscape continues to evolve and patients seek out convenient and affordable care, being able to leverage existing data will be critical to expanding access to care and maintaining patient loyalty. Here’s how to use your data to lay the foundation for enhanced access: