The healthcare industry is evolving at an unprecedented rate to keep pace with changing customer needs, government mandates, and an onslaught of competition from emerging disrupters like Amazon and Walmart. Health systems and health plans are realizing that working together to create better, more consistent care access experiences is no longer a lofty goal for the future—and that collaboration needs to start now.
Consumer preference for accessing care through digital channels is here to stay—with nearly 60% of consumers turning to the internet when searching for new care options. What’s more, consumers are searching for all types of care online, from vaccines to mammograms, not just individual providers.
In a recent MedCity News article, I shared that growing consumer demands for convenience and digital self-service have created opportunities for health systems to accelerate innovation that closes the gap between expectation and reality for people searching for care. And consumer-centered solutions to meet these demands were abundantly displayed by health tech leaders—including Kyruus—earlier this month at the HIMSS Global Health Conference & Exhibition in Orlando, so it’s clear that healthcare consumerism is top-of-mind—and here to stay.
Our latest infographic summarizes new findings from our annual consumer survey that shows a growing number of people interact with health plan websites when seeking care. In fact, over half (52%) of online researchers consult a health plan website in their search for a new provider—up more than ten percentage points from last year. For more consumer insights, download the full 2021 Patient Access Journey Report.
Today’s healthcare consumers prioritize convenience and flexibility in their search for care—and consumer-centered health systems are responding with new access strategies and user-friendly digital engagement tools. However, consumer expectations are ever-evolving, creating an opportunity for nimble health systems to truly innovate to meet changing demands.
While the future of patient access is digitally-enabled, when it comes to helping consumers find and schedule care, simplicity and flexibility are key, according to healthcare leaders at Kyruus’ 8th Annual Thought Leadership on Access Symposium (ATLAS).