How Baystate Health Increased Online Accuracy and Access with a Comprehensive Provider Data Foundation
Baystate Health, one of the largest integrated health systems in western Massachusetts, recognized that when consumers searched for information about providers and locations online, it wasn’t always consistent or up-to-date across digital channels. Building on its work with Kyruus to enhance the care search experience on its own digital properties, Baystate engaged Kyruus' partner, Brandify, to enable accurate provider, service, and location information across the web. The powerful combination enabled Baystate to streamline patient access, attract new patients, and reduce operational hassles.
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